Apple iPhone poised to gain even more market share, surpass Android, survey says

“Apple is poised to take smartphone market share away from Google‘s Android smartphone software in developed markets, Bernstein Research found after surveying 1,500 consumers in Europe and North America,” Brian Caulfield reports for Forbes.

“Based on its survey of consumer intent, Bernstein Research expects Apple’s share of the smartphone market to move into the ‘high thirties,’ surpassing that held by the army of devices running Google’s Android software, which will head to the ‘lower thirties,'” Caulfield reports. “‘We note strong continued attraction dynamics for Apple that will most likely result in market share gains on Android, and especially if the Cupertino firm expands aggressively into lower price points, we see Android players losing ground to Apple in the near future,’ the analysts wrote.”

Caulfield reports, “Apple now represents 29% of smartphone users and Android represents 40% of smartphone users, according to BernsteinResearch. Apple’s iOS software, however, is stickier than Android: 95% of iOS users plan to stick to with Apple. By contrast, 75% of Android users plan to stick with Google’s software. Most of these potential Android defectors plan to switch to iOS.”

Read more in the full article here.

MacDailyNews Take: As it should be.

Even more good news for Apple, especially considering that with 8.7% market share, Apple already reaps 75% of mobile phone profits.

[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]

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  1. “if the Cupertino firm expands aggressively into lower price points”

    Not likely. This has never been Apple’s goal. It makes great user experiences with great products, not cheap junk.

    Market share is not the key. It is great products.

    1. Apple has already “expanded into lower price points.” The 3GS is “free” with a contract and the 4 is heavily discounted relative to the 4S. Even a 3GS is far better than most of the Android-based stuff being shoveled out by HTC and others.

      1. I guess if you ignore the contract you sign which makes all the phones nearly the same price, then you are right. I look at the bottom line and the ‘free’ phones are not really cheap.

      2. Giving away a phone that is next to obsolete, the Apples 3GS phones into peoples hands for free is no better then SlamDung selling 50 buck phones or also contract tied free phones that are deadened non-upgradeable crap. Same game. Apple is better right.

        Apple must create a second line – a simplified phone without all the apps – perhaps a phone that is solely Siri driven; then I would say Apple entered and expanded their market.

    2. Absolutely, 3l3c7ro.
      It’s amazing how, after all that Apple has taught the business world, these researchers continue to monitor Apple through the distorted lens of the rest of the manufacturers.
      I’m sure Bernstein is also anticipating Apple Stores becoming more and more like Walmart, because, um, that’s how Apple rolls, Dawg?

      Or …

      “…there’s some stuff in our industry that we wouldn’t be proud to ship. And we just can’t do it. We can’t ship junk.” “There are thresholds we can’t cross because of who we are. …. We don’t offer stripped-down, lousy products.”
      – Steve Jobs.

  2. Aww, c’mon. How is the iPhone going to gain market share when Google says there are a million activations of Android every day? That’s at least 30 million Android smartphones a month. Apple would be hard pressed to sell 25 million iPhones every month which means that the iPhone would be falling behind in market share and not gaining.

    Look, I want iPhones to surpass Android smartphones in market share, but how is it even possible when Android smartphone vendors are practically giving their low-end smartphones away. I don’t expect Apple to be building some cheap crap-phones and I don’t want them to do that, either. There are just too many cheapskates on this planet. I think Apple will just have to settle for most of the profits and be done with it.

    1. Laughing_Boy48,
      Well, this whole article is about share in DEVELOPED countries, while much of Google’s recent growth is in China and less developed countries.

    1. There isn’t a fixed cap on the size of the total profits available, so Apple can garb a larger portion of a larger total, which could certainly be huge profit growth.

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