“Apple is poised to take smartphone market share away from Google‘s Android smartphone software in developed markets, Bernstein Research found after surveying 1,500 consumers in Europe and North America,” Brian Caulfield reports for Forbes.
“Based on its survey of consumer intent, Bernstein Research expects Apple’s share of the smartphone market to move into the ‘high thirties,’ surpassing that held by the army of devices running Google’s Android software, which will head to the ‘lower thirties,'” Caulfield reports. “‘We note strong continued attraction dynamics for Apple that will most likely result in market share gains on Android, and especially if the Cupertino firm expands aggressively into lower price points, we see Android players losing ground to Apple in the near future,’ the analysts wrote.”
Caulfield reports, “Apple now represents 29% of smartphone users and Android represents 40% of smartphone users, according to BernsteinResearch. Apple’s iOS software, however, is stickier than Android: 95% of iOS users plan to stick to with Apple. By contrast, 75% of Android users plan to stick with Google’s software. Most of these potential Android defectors plan to switch to iOS.”
Read more in the full article here.
MacDailyNews Take: As it should be.
Even more good news for Apple, especially considering that with 8.7% market share, Apple already reaps 75% of mobile phone profits.
[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]
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