Apple turns technology into art and beautifully designed things are easier to use

“As I was reflecting on my first experience with the new iPad and its Retina display I was intrigued with a thought. There has always been something about the iPhone’s retina display and now with the iPad’s display that has me mesmerized,” Ben Bajarin writes for Tech.pinions. “When I first saw the new iPad and the screen at Apple’s event I couldn’t stop looking at it. Even today I sometimes just turn it on to look at it and shake my head in disbelief.”

“Apple turns technology into art we can use,” Bajarin writes. “Apple exhibits an unparalleled focus in the technology industry to design some of the most visually appealing hardware in all of computing. This focus of creating objects of desire is one part of many that encompass the Apple experience. That experience, the visual and emotional experience tied to Apple products creates an emotional response in consumers of Apple products that create as much passion around a brand as I have ever seen.”

Bajarin writes, “The experience around Apple products is what I think many who compete with Apple take for granted and simply don’t understand. I’ve said often at industry talks I have given that consumer don’t buy products they buy experiences and that is what Apple delivers. Consumers in droves are discovering what the hard core long time Apple community has known since the beginning and are converting in droves buying iPads, iPhones, and even Macs. It all leads with the visual experience and beautiful and attractive hardware. Believe it or not, however, beautifully designed things are easier to use.”

Read more in the full article – recommended – here.

MacDailyNews Take:

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. – Steve Jobs, February 1996


  1. Well thought out and implemented design was what drew me into the Apple universe in the first place. What is more impressive is the unity of the design language across all of their product lines in that once you’ve learned how to use an iPhone, using an iPad becomes second nature. The beautifully crafted devices invite you to explore and to use them to their full potential, safe in the knowledge that Apple has removed the most daunting part of confronting technology by making it as easy to use as a toaster, something we’re familiar with since childhood.

    This is where the halo effect has its greatest influence as you’ll want to explore the OS X universe after having had a taste of the iOS world. And so this led me to buy my first Mac, which I’m happily using till this day, quite happy to leave the badly designed world of Windows behind. No regrets at all. The simplicity of Apple lies in the marriage of design and software that encourages you to use the product seeing it as a friend rather than something you have to put up with to get a task done.

      1. You have to give the man his due. His funny shtick is really just an amusing sideline, useful to rile up the rubes for a laugh when things are slow. Well they are not all that slow lately so…

  2. The subliminal appeal of the tactile experience of iOS and related products is a huge advantage for Apple. Scrolling a Magic Mouse isn’t that far tactilely from stroking my wife’s… arm.

    Seriously, the need for human touch is a hardwired trait. It is well-known that newborns who are deprived of human touch early in life suffer thereby.

  3. I just recently put my iPhone next to a relative’s LGTC Unbelievable (or whatever it’s called).
    The quality difference is truly astounding.

    The icons were all muddy and cartoonish, the scrolling was jerky and the UI just looked like no thought was put into it. To top it off the thing is about an inch thick once you add on the case and belt clip.
    It’s perfect for Windows users who wouldn’t know good design if it kicked them in the head.

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