“Half of all U.S. households own at least one Apple product, according to CNBC’s All-America Economic survey,” Jodi Gralnick reports for CNBC.
“That’s more than 55 million homes with at least one iPhone, iPad, iPod or Mac computer,” Gralnick reports. “And one-in-10 homes that aren’t currently in that group plan to join it in the next year. But Apple doesn’t have to worry about brand saturation any time soon. Americans don’t stop with just one device. Homes that own least one Apple, own an average of three. Overall, the average household has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year.”
“Our survey shows Apple buyers tend to be male, college-educated, and younger. They’re just as likely to own a home as not. Not surprisingly, the more money you earn, the more Apple products you’re likely to own,” Gralnick reports. “Just 28 percent of those making less than $30,000 a year own at least one, compared with 77 percent of those making more than $75,000. Those on the higher end of the income scale own an average of about three Apple devices, compared with 0.6 for lower-income homes.”
“It seems parents either want their kids to keep up with technology, or they’re trying to keep them busy. Sixty-one percent of households with children own Apple devices, compared with 48 percent of homes without kids,” Gralnick reports. “Our survey also revealed the desirability of owning an Apple product appears to be something Republicans and Democrats can actually agree on. About 56 percent of the members of each party have at least one, although a gap could soon open. Twenty-six percent of Democrats plan to buy an Apple product in the next 12 months, versus 19 percent of Republicans.”
Read more in the full article here.
MacDailyNews Take: No surprises in some of the demographics. We’ve long known that Mac users are smarter and richer than Windows PC sufferers. (See related articles below.)
[Thanks to MacDailyNews Reader “Les S.” for the heads up.]
Mac users are more fashionable than Windows PC sufferers – March 1, 2012
Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Nielsen: Mac users are better educated and make more money than PC users – July 12, 2002