Beleaguered Dell sees room to challenge Apple in tablets

“A growing dissatisfaction among office workers with the clunky computers their employers force them to use, in contrast to the sleek Apple devices many have at home, could yet benefit incumbent suppliers like Dell, a top Dell executive said,” Georgina Prodhan and Paul Sandle report for Reuters. “As Apple’s third-generation iPad went on sale on Friday, accompanied by the now traditional scenes of fans queuing round the block , Dell’s chief commercial officer Steve Felice said the tablet market was still wide open. Dell ditched its previous attempt at cracking the global tablet market, the Streak, last year. It was based on Google’s Android operating system software.”

Prodhan and Sandle report, “Now Dell is planning a fresh assault with the advent of Microsoft’s new Windows 8 operating platform, which is expected later this year… ‘We’re very encouraged by the touch capability we are seeing in the beta versions of Windows 8,’ Felice told Reuters in an interview in London, adding that Dell may also make Android tablets again. ‘We have a roadmap for tablets that we haven’t announced yet. You’ll see some announcements – for the back half of the year,’ he said. ‘We don’t think that this market is closed off in any way… On the commercial side there are a lot of concerns about security, interoperability, systems and device management, and I think Dell is in the best position to meet those.'”

“Dell has also just launched a so-called ultrabook, a high-end notebook that is light and thin but still at least as powerful as a regular laptop. The XPS 13 costs about $995,” Prodhan and Sandle report. “‘The demand has been excellent since we launched this product just a week ago,’ Felice said. ‘It is a fantastic product and shows our commitment to the PC space. We like the PC space. We are extremely committed to it.'”

Read more in the full article here.

MacDailyNews Take: Anybody who calls a Dell XPS 13 “fantastic” would lie to his own mother for a nickel. Seriously, it’s a piece of crap and you’d have to be as stupid as a top Dell executive to waste your money on one. No one in their right mind would limit themselves to a subset of the world’s software when Apple Macs can run everything either natively or via fast, seamless virtualization.

The reason why Dell is “extremely committed” to the PC space because they do not have quality executives who understand WTF has already happened to them and their beleaguered, derivative, horrid, soul-sapping, painfully-boring, and downright shoddy company. If he believes the BS he’s spouting, Felice is batshit insane and he ought to be “extremely committed” — to a mental institution.

[Thanks to MacDailyNews Reader “Wandering Joe” for the heads up.]

Related articles:
Dell’s new XPS 13 ‘ultrabook’ not in same league as Apple’s vastly superior MacBook Air – March 14, 2012
Apple now worth seventeen times Dell’s market value – March 12, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
Needham: Apple Mac growth to continue six-year run of outpacing Windows PCs – February 28, 2012
Tim Cook: Apple the only company innovating in personal computers, and have been for some time – February 24, 2012
Beleaguered Dell down in premarket trading as profit drops, revenue fall short – February 22, 2012
Apple Mac vs. Windows PC: ‘PC’ decline even worse than reported – January 16, 2012
Apple Mac, Windows PC killer – January 12, 2012
U.S. Windows PC shipments drop 6% in holiday quarter as Apple Macs surge 21% – January 11, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011

49 Comments

    1. Way to go, Dell. CHOICE is what matters. Dell should soon be offering tablets with Win8, Android, Symbian, WebOS, Sugar, even BlackBerry Tablet OS, and others (if they still exist). With and without keyboards.
      Up to the customer to decide and choose… none of those (and iOS instead).
      The more choice the better. The more Dell dilutes itself the better.

  1. Didn’t he contradict what was previously said? Something about how tablets are a great departure from clumsy pc’s? And then they are very committed to the pc? Which is it pal? And you want me to buy a product from you? You can’t even figure out which way is up!

    1. This was the twisted logic that I liked:

      “A growing dissatisfaction among office workers with the clunky computers their employers force them to use… could yet benefit incumbent suppliers like Dell…”

      Um – just what clunky computers are most employees forced to use? So, if they don’t like their clunky Dell at the office, why in the world will they want a clunky Dell notebook at home too?

      1. And the fact that they made those clunky pieces of crap in the first place show that they don’t give a damn about their customers’ experience, and are only trying new things now (read: attempting to copy Apple and failing) because people are on to them and fed up with their crappy products.

        They should just turn out the lights now.

      2. So because people hate their Dell desktops that many employers choose to roll out at work, they’ll be happy to try a Dell tablet at home?

        Sometimes I feel like I’m in a Twilight Zone episode. What the hell is going on around here? Did this exec really just say this with a straight face?

        ‘Cause after people get burned by one product from a company, they’re first reaction is, “Well, maybe the next one won’t suck as bad?” Is that Rod behind that curtain?

    1. Dell’s chief commercial officer Steve Felice said the tablet market was still wide open.

      Either
      1) He’s looking backwards, or
      2) Apple is so far ahead that he no longer sees them

      So they’re going to introduce this, maybe in time for CES 2013, just when the iPad 4 rumors are flying fast and furious?

      Doomed.

  2. “On the commercial side there are a lot of concerns about security, interoperability, systems and device management”

    Yeah…they’re only concerned with security, interoperability, systems and device management on crappy insecure Android systems or Windows. The iPad is super secure, easy to manage and works with standard networking protocols.

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