Demand for Apple’s new iPad has powerful impact on corporate market

A recent ChangeWave Research survey of 1,604 business IT buyers shows the new iPad is already having a powerful impact on the corporate tablet market. ChangeWave Research is a service of 451 Research.

Going forward, better than one-in-five companies (22%) say they’ll be purchasing tablets for their employees during 2nd Quarter 2012, and the percentage reporting they’ll buy Apple iPads has jumped to the highest level of corporate iPad demand ever seen in a ChangeWave survey.

A total of 84% of companies planning to buy tablets next quarter now say they’ll purchase iPads – a 7-pt leap since the previous survey.

ChangeWave: Corporate market, future Apple iPad buyers Nov. 2010 - Feb. 2012

The impending release of the new iPad is also having an impact on business purchases of tablets made by other manufacturers. The ChangeWave survey shows an across-the-board decline in next quarter buying of tablets from other manufacturers.

Who is the manufacturer of the Tablets your company is planning on buying?

ChangeWave: Corporate Tablet Demand Nov. 2011 - Feb. 2012

Among the competitors, Samsung (8%) is down 2-pts and continues to remain a distant second in planned tablet buying.

Other tablet manufacturers showing a decline in corporate tablet share since the previous survey include H-P (4%; down 1-pt), Asus (3%; down 1-pt), Dell (3%; down 2-pts), and RIM/Blackberry (3%; down 2-pts).

Corporate Tablets and Wireless Providers

ChangeWave also asked respondents from companies planning to buy tablets next quarter which wireless service – if any – their company will be using.

AT&T (30%; up 1-pt) and Verizon (29%; up 1-pt) are in a near dead heat as the top choice for wireless service among companies buying tablets, while Sprint (4%; unchanged) remains a distant third.

ChangeWave: Future corporate wireless service providers for tablets, Feb. 2012

Read more in the full report here.

Source: ChangeWave Research, a service of 451 Research


  1. I can tell you from experience that large corporations want nothing to do with Android. There are no enterprise management tools but also malware and security are major concerns.

    1. In your experience, how would you rate Apple versus Android when it comes to software updates? You state that there are no enterprise management tools. That would mean, and I am not an expert by any means, that each user would have to perform their own updates? That could be very scary.

    2. Are you sure about that?

      Sybase Enterprise Solutions is one.
      Zenprise is another

      Those are the two I have experience with and I’m sure there are others with more coming.

      Security is a concern on any device.

    1. In the current situation I agree, it is ridiculous to call it anything but an iPad market and hopefully this will stay for a while. But as soon as the “comfort zone” pads with Windows8 come out, companies will be happy that they too can finally get pads. Because you wouldn’t believe how stubborn they are! I can not get my head around it al all! My co workers all have PC’s that work against them all day, they yell at it, call it names but not once have they asked: “I never hear you yell at your Mac, haw come?”

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