“The iPad has had a rebranding,” Adrian Kingsley-Hughes writes for ZDNet. “Well, a rebranding of sorts. It was widely expected that the new tablet would be called ‘iPad 3″ (or ‘iPad HD’ if you believed the rumors), but Apple CEO Tim Cook surprised us all by simplifying the name down to ‘iPad.'”
“It might seem odd for Apple to go and recycle the name of its first-generation tablet and slap it onto third-generation hardware, but it also makes a lot of sense,” Kingsley-Hughes writes. “It’s a simplification, and simplifying product names is always a good thing. Just take a look at Apple’s Store and notice how everything is simple. You have iMacs, MacBooks, MacBook Airs, MacBook Pros, Apple TVs and so on. It’s all simple. By contrast, the iPad (and the iPhone) has been encumbered with a clumsy suffix ever since the second generation hardware came out… We don’t walk around with a MacBook Pro 4S or a iMac 5, and it no longer makes sense to have an iPad 3.”
Kingsley-Hughes writes, “Now that Apple has rebranded the iPad, I confidently expect that the iPhone will get the same treatment… Consumers don’t seem to care what their iOS devices are called, and so Apple is in a great position to simplify both the name and the branding by dumping the now superfluous suffix.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “DERSS” for the heads up.]
