Tablet also-rans, already sucking on Apple’s fumes, fear 7.85-inch iPad launch in Q312

“As Apple will reportedly launch a 7.85-inch iPad in the third quarter of 2012, other vendors are concerned because it would bring large competitive pressure on them, according to sources from upstream component makers,” Monica Chen and Joseph Tsai report for DigiTimes.

“The sources pointed out that non-Apple tablet PC vendors can still survive in the 7-inch tablet PC market because Apple has not yet entered the segment,” Chen and Tsai report. “However… the non-Apple vendors may soon have difficulty [surviving] if the rumors come turn.”

Read more in the full article here.

MacDailyNews Take: As if a $399 iPad 2 wasn’t enough to fear. Sweet dreams, derivative also-rans.


    1. That would be those crappy e-readers that Amazon looses about $80 each on.

      When Apple makes gaming iOS devices and controls for the AppleTV later this year these e-reader will die off. Apple should call them iPod touch controllers or Fat iPods. Not iPads! Never give up the high ground to those little e-readers and honor Steve Jobs comments about them.

    1. Oh, boy, here we go.

      “Analysts” will report next month “Apple fans abuzz about reputed ‘Unicorn’ product. Wall of secrecy is in place.”

      Followed later this year: “Apple disappoints by not shipping ‘Unicorn’ product as anticipated. Company’s future in doubt.”

  1. Apple will not enter that segment. They cut them off at the knees with the bargain iPad2. That’s all they need to do.

    There are only three reasons they make those silly little things anyway: Apple’s not in the segment; they can make them cheaply enough to have a slightly lower price than iPad; Apple bought up all the full-sized tablet screens.

  2. Another reason for the change in iPad naming convention is that it opens the door for additional iPad models.

    Yes indeed, the 7.85″ iPad mini at $299 will suffocate what little oxygen remains for copycat tablet makers. But Apple’s goal will be to expand its iOS hardware range and make it more attractive to more people, it’s not about fear of the Kindle Fire or any other competitor. Remember that.

    1. There isn’t a 7.85″ tablet. There is a diminished user experience with one. It won’t fit in your pocket. The margins aren’t there for the price. There is no point in belaboring the rumor and you may as well realize that it is about an Android iPad Wannabe.

      1. Really? 7.85″ is about the same size as a paperback book. A book designed to be carried easily in a jacket pocket, and, handily, about the same size as a folded contour map like a UK Ordnance Survey or US GS map, making this size of Pad perfect as an outdoors navigation device. Much more practical than a regular iPad. Also a practical ebook reader with greater flexibility than a Kindle Fire. If you have the imagination to see that, that is…

    2. R2,
      You’re exactly right. There is a glaring hole in the Apple tablet lineup, right between the $199 iPod Touch and the $399 iPad2. A $299 7-8″ iPad or larger iPod Touch is coming from Apple this Fall, and it will be the best experience for those with smaller hands (e.g., women), those who want to fit it into a purse or coat pocket, those who want to use it mainly as an e-reader or movie player, children ages 6-11, and many others. The full-size iPad will continue to outsell it, but they will be serving different types of users/market segments and offering a different experience. Oh, and the 7-8″ tablet will DESTROY what’s left of Apple’s lower end tablet competitors–game, set, match!
      Go Apple!!

  3. I still don’t consider a $399 iPad a bargain device. If they could get it to $299, that would be a bargain.

    I know many people that bought multiple Kindle Fires for their kids this past Christmas at $199 a pop. At $399, I don’t think their decision would have been any different, but at $299, it definitely would be.

    I’ve heard that argument that it would cannibalize the iPod touch market…I don’t think so though. I would buy my older kids iPad’s if they weren’t so expensive. But for now, they get my iPad 2 when my new iPad gets here.

  4. I don’t think this makes sense unless you introduce a new resolution like 800 x 600 and I just don’t see this happening. I think it might make more sense to upsize the iPod Touch to 5 inches, though I don’t see that happening either.

    1. and you know this how?? If Amazon continues to sell millions of Kindle Fires that means there is a market for a tablet under 10″.. Apple would be foolish not to enter that market. With economy of scale, they could wipe out the low end, jut as they did with the iPod mini, nano and shuffle.

          1. Correction. They’ve sold millions of “kindles” but haven’t broken down by model. However, The “fire” is their top selling Kindle.

            The point is, they’ve sold a lot of kindles. There is a low end market, especially if Apple were to enter it and do it right.

      1. We know this because Steve Jobs, the man who invented the Apple Revolution and made Apple the most valuable company in the world, explicity rejected the smaller form factor.

          1. And he said explicitly that Apple would never sell books because nobody reads anymore so there’s no money in selling e-readers. About a year later, he announced the iPad.

  5. Don’t need, but…

    If you don’t need the big screen, have good eyes and the hi-res display goes on the 7″ form factor device, it makes it one heck of a lot easier to carry.

    If you carry a MacBook Air/Pro and want a secondary device, a small form factor iPad makes sense.

    1. YES! People who need to hold it up much of the day for work will prefer the smaller form factor because it’s lighter. Road warriors who need to take their their notebook computers may prefer it as well. While the larger iPad will continue to lead, there is large segment of the market that prefers this size.
      Go Apple!

  6. Will Apple include sandpaper with their 7 inch release, so that customers can sand down their fingers?. That was a very strange thing for Mr Jobs to say, considering that fat-fingered customers have managed with little iPhone screens for several years. The 7 inch tablet format is great, in my opinion, because it fits into a jacket pocket and hence can go places that a 10 inch tablet or a laptop cannot go.

    1. What iOS resources do you use for a 7″ iPad? You have 3 choices:
      1) It’s an iPod touch, blown up to 7″
      2) It’s an iPad, scaled down to 7″
      3) You develop a whole new 7″ platform and expect developers to design for it.

      Take screenshot of an iPad and pull it up on your Mac in actual size. Then scale it down to 7″ (diagonal), and see how small everything is and imagine how hard it would be to work with.

      Do the same with an iPod touch, and realize how blown-up everything is, and how poor the graphics will look.

      I just don’t see Apple doing any of these 3 options.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.