NPD: Tablet shipments to explode five-fold to 383.3 million units by 2017

Shipments of tablet PCs are expected to grow from 72.7 million units in 2011 to 383.3 million units by 2017, according to the latest NPD DisplaySearch Tablet Quarterly report. Driving the demand is the continued solid growth in mature markets complemented by increasingly strong growth in emerging markets. Emerging markets are expected to account for up to 46% of worldwide shipments by 2017, an increase from the 36% share in 2011.

“The emerging market opportunity for tablets has been flying under the radar mainly because the device brands aren’t household names and there are concerns regarding the sustainability of the market,” said Richard Shim, NPD DisplaySearch Senior Analyst, in the press release. “However, we are beginning to see investments by some of the better known brands in developing regions, and we expect this to not only continue but to flourish as competition improves.”

The introduction of tablets from new brands, such as Aakash in India, and established brands, such as Dell in China, is boosting competition and adoption. Penetration rates of tablet PCs in China and Asia Pacific are leading the emerging market regions, but Brazil, India, Russia and other countries are becoming bigger forces on the worldwide scene as prices come down and distribution channels expand. Additionally as counties such as Turkey move to overhaul its entire education systems through efforts such as their FATIH project, Tablet PCs are also taking on a bigger role outside of the home as well.

NPD: Worldwide tablet emerging vs. mature market shipment forecast 2010-1017

“Growth in the emerging markets will be accompanied by competition at lower price points,” says Jim McGregor, NPD In-Stat Chief Technology Strategist., in the press release. “This will result in significant opportunities for processors that can optimize power and performance while achieving device price points that are often under $100.”

In addition to broader market opportunities driving growth, evolution of the tablet platform will also increase growth. That evolution is expected to initially take the form of higher pixel densities and, in the later years of the forecast, higher performance to enable richer multimedia experiences. In the coming quarters, resolutions and pixel densities will increase in panels, resulting in market segmentation of premium and value categories. Pixel densities of 200-300 ppi are forecast to rise in 30% of units in 2012 to 47.5% by 2017.

NPD: Worldwide annual tablet pixel-per-inch forecast

The NPD DisplaySearch Tablet Quarterly report tracks quarterly changes in tablet PC products and strategies, and also offers forecasts based on the impact of those changes on the market. It covers the changing landscape of screen sizes, features that are expected to be included and excluded in future tablets, and operating systems, including highlights such as these:

• Survey results of U.S. commercial tablet owners indicate 39% of respondents said having a Windows OS option as part of their next tablet purchase was important to very important.

MacDailyNews Take: 39% of respondents are obviously brainwashed luddites who have no earthly idea what they want or need.

• Touch technology penetration is dominated by projected capacitive with over 80% share in 2011, which is expected to continue and grow to nearly 95% share in 2017. Competing touch technologies, including resistive, combo, and on-cell, will have limited opportunities in tablet PCs.

• Many display manufacturers are transitioning tablet panel production to larger plants, Gen 6 and Gen 8, which will lead to greater capacity for tablet displays and lower prices.

Source: NPD DisplaySearch


  1. Oh puh-lease this sad excuse for a journalist, is just puking up Redmond talking points “tablet PCs” (WTF?), having a Windows OS option as part of their next tablet purchase was important to very important. Oh come on does MS believe that more than 5-10% of the public will believe this gibberish?
    (and even if they get 20% or even 30% (which is really unlikely) to believe it and actually buy one of their win-8 monstrosities, it A. won’t be enough to save them and B. 90% of the 20% of fools that did buy them will never buy another MS “shiny turd”
    The dark ages of computing are nearly at an end, viva la renaissance!.

        1. Our comments don’t overlap. The only similarity between our two distinctly separate dialogues is being aware that these statistics created by NPD DisplaySearch are useless, and have a negative impact to society.

          1. Mmmm… I see quit a bit, like that the comments were likely paid for by MS, and that the 40% figure is highly dubious.
            However, the intent of my chide to qka was an an attempt to get him to think about his replies for a second before hitting the enter key.

  2. This feels like a delusional attempt at self-fulfilled prophecy paid for by Microsoft. A survey is never a good measuring stick. It always depends on who created the survey and what their intentions are. Surveys are fallible because the survey creators can use certain wording to get any answer they actually want. So, unless NPD DisplaySearch states the exact wording used to extract that 39% Windows percentage, I’d take it as worthless number propaganda.

    1. Have done some survey-based research, I would like to point out that a survey instrument can be designed to be relatively bias-neutral; most true researchers endeavor to do so. But as you correctly point out, if there is an agenda behind the research, then it is quite easy to solicit a skewed response with the survey. Just wanted to point out that honest research can be done. Thanks.

  3. “I would like to point out that a survey instrument can be designed to be relatively bias-neutral; most true researchers endeavor to do so.”

    Though it’s true that honest research can be done, NPD DisplaySearch appears to market themselves to businesses on their website. I have a feeling that Microsoft is one of their customers getting “statistics”.

    I argue with your term “most”, also. I don’t have any facts nor substance to argue against it, but most importantly I don’t thing you do, either.

  4. When it comes to surveys, it’s quite simple.

    If the questions asked are published along with the results and the interpretations of those results, then you can either believe or draw you own conculsions.

    If the questions asked are not published along with the results and the interpretations of those results, you are reading paid propaganda.

    It’s just that easy.

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