Google gets personal, searches your world, not just the Web

“For Google, it’s personal. The Internet search giant is no longer going to roll out the same search results to everyone,” Jessica Guynn reports for The Los Angeles Times. “Starting Tuesday, Google will pluck only the results most relevant to you — and not just from billions of Web pages but from the personal stuff that you and your connections privately share. The idea, says Google Fellow Amit Singhal, is that Google now searches your world, not just the Web, and serves up results that combine both for your eyes only. ‘Your world was missing from search until now,’ he said. ‘We are bringing your world into search.'”

“It’s not just a radical departure for Google. It’s a major salvo in the Internet search giant’s rivalry with Facebook for eyeballs and ad dollars. Google, with founder Larry Page at the helm, has been looking to blunt the growing influence of Facebook, which is on the verge of a $100-billion initial public stock offering,” Guynn reports. “Google has been adding more personal touches to its search engine as people flock to Facebook, the Web’s most popular hangout with more than 800 million users who share personal photos, updates and recommendations,” Guynn reports. “Now it’s looking to combine its dominant search engine with its nascent social networking service, Google+.”

Guynn reports, “It’s doing this in three ways. First, it’s expanding search beyond public Web pages to the photos and posts you and others have shared privately. Second, as you type a person’s name into Google, it will automatically suggest people you are close to or may be interested in. Third, Google is guiding users to profiles and Google+ pages related to the topic of interest.”

Read more in the full article here.

21 Comments

    1. I have already migrated away from Google search on my iPhone and Mac.

      This is beyond creepy, it’s an attempt to ‘catch up’ in social networking to Twitter and Facebook using their monopoly on search. Can you say antitrust?

    2. That’s why

      1) I don’t use any Google products except occasionally search, and then anonymously (no login),

      2) about once a week or so I go and delete all Google cookies, and

      3) some Google ad domains are blocked in my hosts file.

    3. Creepy is a kind word for it. I regularly delete the plethora of Google cookies (Note to Apple: it would be very nice to have finer control over cookies than “always, never, and not from 3rd parties”), but it is long past time to begin the full purge of Google from my computing life. Google has been close to the line for a while, but it just jumped over the line into the 1984-aphobia zone. Time to kick Big Brother out…permanently.

  1. Won’t this be rather limiting if you are trying to do research and need to see all the results?
    It will be like comparing N. American news sources to European ones. Do you want limited viewpoint or a more open view?

  2. Google, Guynn reports, “First, it’s expanding search beyond public Web pages to the photos and posts you and others have shared privately.
    I guess google doesn’t understand what shared privately means. What a bunch of creeps. Time to sue those turds.

  3. Creepy doesn’t begin to describe it.

    Right now, you can do a google Search and expect basically generic results with limited exceptions, you get fair returns and unbiased…

    BUT, with this new search, all your research will come back tainted by personal opinion. AND it means, those in your G+ circle have a larger influence on your own thought. In essence, we’ll be surrounding ourselves with like minded, and thinking, people. The more we do, the more our searches will turn up self reinforcing “data points”

  4. Prob’ly planned this all along, to take out Facebook. Forgettin’ about antitrust, though; Schmidt must enjoy hanging out in D.C. Also forgettin’ about how some don’t take kindly to what amounts to peepin’ over the back fence; google them gone.

    1. It might even be a hit, as an answer to “sassy Siri”, if they modeled their gal after D-lister Kathy Griffin, filthy mouth and all. Desperate times call for desperate measures.

  5. Is google stupid? I don’t “hang out” on the “web”. “Oh hey hows it going? yah cool add me to Google” wtf? Facebook is a social web app. Google is a web browser. Its not complicated. LEAVE IT ALONE!

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