Dilbert comic strip again features Apple’s iPhone 4S’s Siri personal assistant

Dilbert creator Scott Adams has featured Apple’s iPhone 4S and Siri personal assistant technology for the second time in two days.

Apple gets much help, even from oblique mentions such as these, in terms of consumer education and marketing.

As we said yesterday, when Siri begins permeating into popular media and works perfectly (unlike the ill-fated Newton’s appearances in Doonesbury back in the 1990s), you know Apple has yet another hit on its hands.

Source: Dilbert.com

Related article:
Dilbert comic strip features Apple’s Siri personal assistant – December 16, 2011

37 Comments

    1. I too have had my email, contacts, and calendar made inaccessible by iCloud. I keep being asked to reset my password, but it never fixes itself. Got a call from Apple Support today after 5 days of waiting saying that the problem has been corrected. Alas, it only has corrected iCloud for calendar and address book, but not email. This is not good, to say the least.

        1. That always amuses me. PC’s used to be known as the computer you needed if you wanted to get “WORK” done, and the Mac was a “toy.” Now the PC is primarily known as a gaming machine.

        2. @What Obviously you know nothing… at all. I if I want, I can run windows on my mac.. which i do. If I want I can buy the games for my mac.. which I do. But mostly I use a gaming console.. those were made for gaming hence the word gaming in the name gaming console… dumb ass

  1. This is going to be good. It’s verified that this is Siri. I see a new dramatic tension developing between pointy haired boss and the little phone who has his number–good, because Dilbert as a foil was getting a wee bit tiresome.

  2. “when Siri begins permeating into popular media… Apple has yet another hit on its hands” – MDN

    Popular media would presumably include fiction. For a while now, I’ve been compiling a list. Example one: Cemetery Dance by Preston and Childs, chapter 24. FBI Special Agent Pendergast finds iPhone “surprisingly useful”.

    Pendergast is a detective who makes Sherlock Holmes look like Inspector Clouseau. If he likes it, I’m in.

    1. The iPhone 4(S?) and MacBook Air are all over the place in the new Mission: Impossible. It was directed by Brad Bird, of Pixar, so perhaps that has something to do with it. Still, it’s awesome to see it so much in the movie 🙂

  3. Yeah this kind of Sir stuff is entertaining but focussing on it is not helpful to the overall image of AAPL. This is not a game, this is about capturing the hearts and minds of the next generation of smart device users. Fluffy stories about Siri don’t advance things much.

      1. A semi-intellectual catchphrase that is often used by those who think they understand or know something advertising, marketing and/or public relations… but its use is an indication they know little, if anything.

        In reality, the best (and worst by far) kind of publicity is WoM (word of mouth) and it is generated by consumers using great products they talk about to others, who try said products and, in turn, talk about them to others.

        It simply can’t be bought, faked or influenced, although many have tried… and still do. Not long ago it was “viral” this or that. Now it’s “social media”.

        Nope. Even in a “connected” world, WoM still can’t be bought, faked or influenced for the long term. Bad WoM is “bad” publicity… and the absolute worse possible kind.

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