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Dilbert comic strip features Apple’s Siri personal assistant

Friday, December 16, 2011 · 9:16 am · 12 Comments

Dilbert creator Scott Adams has featured Apple’s iPhone 4S and Siri personal assistant technology in his comic strip today.

Apple gets much help, even from oblique mentions such as these, in terms of consumer education and marketing.

When Siri begins permeating into popular media and works perfectly (unlike the ill-fated Newton’s appearances in Doonesbury back in the 1990s), you know Apple has yet another hit on its hands.

Via Dilbert.com

[Thanks to MacDailyNews Reader "AP" for the heads up.]

Categories: News

Tags: artificial intelligence, Dilbert, iPhone 4S, Scott Adams, Siri, voice control, voice recognition

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Comment Feed

12 Comments

opsono

Friday, December 16, 2011 - 9:22 am · Reply

Okay, now who gave pointy haired boss the iPhone? ‘Cause he sure wouldn’t get it himself.
- 3l3c7ro
  
  Friday, December 16, 2011 - 9:48 am · Reply
  
  The pointy haired boss seems more like an Android user . . . clueless.
  - Follower
    
    Friday, December 16, 2011 - 10:05 am · Reply
    
    The PHB is a _Blackberry_ user.
    - Follower
      
      Friday, December 16, 2011 - 10:06 am · Reply
      
      Or perhaps better to say “was.”
    - emmayche
      
      Friday, December 16, 2011 - 10:57 am · Reply
      
      He thinks it’s a Blackberry. At least it’s some kind of fruit.
krquet

Friday, December 16, 2011 - 9:25 am · Reply

So much better than Doonesbury’s Newton.
MacDust

Friday, December 16, 2011 - 11:30 am · Reply

MDN, I love Apple as much as anyone here, but to say that this is promoting Apple or Siri in the comic is incorrect. The informed Apple users here can conclude that he probably has an iPhone, but most people see it could be any smartphone.
- BoC
  
  Friday, December 16, 2011 - 11:44 am · Reply
  
  Try that voice command with other smart phones and tell me which one “gets it”.
- Predrag
  
  Friday, December 16, 2011 - 11:49 am · Reply
  
  There is absolutely no doubt in reader’s mind about which phone is it. Keep in mind, people who read Dilbert are likely at least somewhat educated and informed. From the recent commercials about Siri, they will know that only iPhone has this (don’t forget the word-of-mouth tsunami going around, with daily demonstrations around the water cooler).
  
  This is just another form of great free advertising.
- qka
  
  Friday, December 16, 2011 - 1:25 pm · Reply
  
  The valid point you didn’t make is that Apple/iPhone 4S/Siri is not mentioned by name.
  
  Unlike the Ellen show clips a week or two ago.
  
  Those in the know, know. The others, well ain’t technological progress wonderful, but I don’t know much about it.
Altos

Friday, December 16, 2011 - 1:07 pm · Reply

If it isn’t an iPhone it’s an iPhoney and the whole thing is fake
LordRobin

Friday, December 16, 2011 - 1:32 pm · Reply

Cartoon was funny.

But I quit reading Dilbert awhile back because I just got sick of how much of a douche Scott Adams has turned into.

——RM