Apple to dominate global PC market in 2012

“For the last ten years, Apple has been an OEM’s worst nightmare. Apple became number one in portable music players, and then became the number one handset maker. And with the iPad, it emerged as the top tablet maker,” Tim Bajarin writes for PC Magazine.

“Now these OEMs have to put up with the reality that Apple is on track to become the leading PC vendor, as well,” Bajarin writes. “And there is something else that Apple does that really irks them, too: While they have to live with margins of about five to eight percent on almost all of their products sold, Apple makes margins well above 25 percent on everything it sells.”

Bajarin writes, “Keep in mind, Apple’s mantra is to stay two years ahead of its competition at all times. This means that it is not standing still. Although we can only dream what is in the iPad 3, I have no doubt that it too will help extend Apple’s lead in tablets well into 2013. And by 2013, when the first generation of Windows 8 tablets are just hitting stride, Apple will likely introduce the iPad 4 with significantly lower prices.”

Much more in the full article – recommended – here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Mac OS X does not need to “beat” Windows for Apple to WIN. Apple just needs to beat the other (separate) PC makers, and then, Apple is #1.

    That (still) very large pool of current Windows users provides a well-trained supply of future first-time Mac and iPad users, to fuel continued Apple growth for many years. Many the Windows “monopoly” last forever…

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