“Microsoft may take a page from Apple and step back from major trade shows, Microsoft-focused journalist Mary Jo Foley said in the latest episode of the Windows Weekly podcast,” Electronista reports.
“Near the end of the show, she told of a source who understood that Microsoft would dial back its presence at the annual January CES show after 2012,” Electronista reports. “The Windows developer would still likely have a footprint, but it would most likely drop the near-traditional Steve Ballmer keynote and, presumably, scale back the size of its booth on the show floor.”
Electronista reports, “The same contact made it clear that the goal would be to copy Apple’s strategy of focusing primarily on self-run events. By dictating its own schedule, Microsoft could unveil products only when they’re close enough to being ready or avoid having to generate filler. Apple’s approach helped set expectations, something which Microsoft clearly liked.”
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