“If you’re the kind of person who hates paying your cable company so you can watch TV, Rich Greenfield has good news for you: Next year, you should be able to pay someone else so you can watch TV,” Peter Kafka reports for AllThingsD.
“Greenfield, a very sharp media analyst at BTIG, says that 2012 will be the first time we’ll see a true ‘virtual’ cable-company offering in the U.S., where consumers can subscribe to TV delivered over the Web,” Kafka reports. “This is different than the on-demand services that currently exist, like Netflix and Hulu, which offer up programming that’s already been on TV. This will give you access to “real” TV, in real time.”
“So who might do this? Greenfield runs through a laundry list of every potential player, including Amazon, Apple, Google and Microsoft, even Wal-Mart. I assume that the most logical step would be for someone who’s already in the video business, but with a limited footprint — like Verizon or Dish Network — to try this out,” Kafka reports. “But over the phone this morning, Greenfield said he thinks the first player will be someone who’s not in there already, but wants to build another platform that gives them direct access to millions of consumers.”
Much more in the full article here.
[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]