“One iPad isn’t enough for Patrick Smith’s family,” Adam Satariano and Katie Linsell report for Bloomberg.
“Smith, an American Web designer living in Germany, has two kids vying for their tablet computer. The youngest started tapping and finger-swiping the screen by age 1, leading to tussles over who gets to play with the Apple Inc. device. Now Smith is considering buying another tablet for Christmas,” Satariano and Linsell report. “‘It’s usually a fight to decide whose turn it is,’ said Smith, whose sons are now 2 and 5.”
Satariano and Linsell report, “About 61 percent of iPad buyers are parents, estimates BlueKai Inc., which compiles consumer data. The market’s growth isn’t just generating revenue for tablet makers, it’s increasing demand for kid-oriented content. Companies ranging from Walt Disney Co. to small startups are developing games, interactive books and other software to appeal to children.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]