Apple VP Greg Joswiak shares four keys to company’s success

“Dressed in a suitably flamboyant shirt, Greg Joswiak (‘Call me ‘Jos”) is part of the product marketing team who brought us the iPod, the iPhone and the iOS. Safe to say he knows about marketing,” Ben Rooney reports for The Wall Street Journal. He told the audience at Silicon Valley Comes to Cambridge what he thought were the four key lessons learned from his 20 years at Apple.”

• Focus
• Simplicity
• Courage
• Best

Read more in the full article here.

[Attribution: AppleInsider. Thanks to MacDailyNews Readers “Fred Mertz” and “Dow C.” for the heads up.]


  1. Please don’t share anything. If they don’t get it, then it is their problem. We already know this, but you don’t have to underline it for the competition. Tim has to immediately cut this Nokia style where all the managers talks to media.

  2. What a lovely list. It’s good to see that Steve Jobs passed along some wisdom. I wanted to get all nit-picky about this or that being left out of the list. But the it pretty much covers everything-
    5) Be entrepreneurial or die. 🙂

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