Apple debuts first iPhone 4S Siri television ad (with video)

Apple has debuted their first iPhone 4S Siri ad on U.S. broadcast and cable networks.

The ad features various people interacting with their iPhone 4S’s Siri personal assistants, speaking in normal voices in various settings, saying such things as:

• Mom: We have a flat tire
• Man: How do I tie a bow again?
• Woman: What’s the fastest way to Hartford Hospital
• Woman: Do I need an umbrella in New York this weekend
• Female Jogger: Remind me to call Chris when I get home
• Man: Book my meeting from 3 to 4
• Girl: What does a weasel look like?

MacDailyNews Take:
Eric Schmidt 😉

• Woman: Remind me to get milk when I leave work
• Man: Tell my wife I’m gonna make it
• Woman: Wake me up at 6
• Man: Play some Coltrane
• Woman: I’m locked out
(Siri replies: “I found three locksmiths fairly close to you” and presents the information.)

The voiceover then says, “Say hello to the most amazing iPhone yet.” The text “iPhone 4S” is displayed onscreen.

Apple – iPhone 4S – TV Ad – Assistant

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


  1. Okay, THAT is an awesome take MDN.
    Also, the first thing I laughed at when I watched the ad was when the bow tie guy came on
    Siri’s response:

    “How about you put me down on the dresser and use both hands, you dummy!”

  2. It should be noted that Siri also works even better when you do not have to hold the phone as if you talk to it, nor you have to hold the button and wait few seconds to activate Siri.

    All you actually have to do is to move the phone to your ear and Siri will immediately listening. No wait, no strange view of you talking to a phone.

  3. I actually think the weasel part was intentionally added to the commercial. Jobs’ last humorous dig at Eric T. Mole and other doofuses. Jobs was smart enough to let us use our imagination and insert our weasel of choice.

    1. I have decided to make a concerted effort to eliminate anything related to google from my life. Not that I alone can make a difference, but it’s like the saying goes “if you don’t vote, don’t complain.” Now for the biggest change, getting rid of my “Gmail” address I’ve had forever. Think I’ll go with “.me”

        1. Another one here. Almost ten years of g-mail and a gigabyte of messages will be migrated to shortly. Same with calendars, contacts… It would be wonderful to enter the new year google-free.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.