Apple iPhone 4S smashes record with over one million pre-orders in first 24 hours

Apple today announced pre-orders of its iPhone 4S have topped one million in a single day, surpassing the previous single day pre-order record of 600,000 held by iPhone 4. iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking.

“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, in the press release. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”

MacDailyNews Take: Bloodbath

iPhone 4S will be available at all 245 Apple retail stores in the US beginning at 8 a.m. local time on Friday, October 14. Every customer who buys an iPhone 4S at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 4S by setting up email, showing them new apps from the App Store™ and more, so they’ll be up and running with their new iPhone before they leave the store.

iPhone 4S includes iOS 5, the world’s most advanced mobile operating system with over 200 new features, and iCloud, a breakthrough set of free cloud services that work seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

iPhone 4S comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the new 64GB model. iPhone 4S will be available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless, and select Best Buy, Target and Walmart stores and select Apple Authorized Resellers. iPhone 4 is available for just $99 (US) and iPhone 3GS is available for free with a two year contract.

iPhone 4S will roll out worldwide to 22 more countries by the end of October including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

Source: Apple Inc.

MacDailyNews Take: Well, after all, it is the world’s most advanced smartphone. Congrats, Apple!

Related articles:
Apple’s iPhone 4S set to smash all-time sales record – October 8, 2011
Apple sells out initial iPhone 4S stock – October 8, 2011
AT&T: iPhone 4S the most successful iPhone launch in history; 200,000+ preorders in first 12 hours alone – October 7, 2011


        1. Apple was never about changing iPhone design every year. They did iPhone 1,2,3 with basically the same design.

          Also, Apple protected iPhone 4 buyers’ investment — they did not make the pricey phone all of sudden yesterday’s design buy pushing all of sudden new one just after one phone release.

    1. Is it Friday yet? This is my first preorder … no waiting in lines like the other 4 times! Does Apple use FedEx for these deliveries? If you ordered directly from Verizon, does Apple still do the shipping? FedEx comes to my house early in the, UPS in the evening … I’m hoping FedEx!

      1. S Balmy, Relax. It’s okay. Yes, Apple usually uses FedEx for shipping. At least in my area. 🙂

        If you’re lucky, you might even get it a day early! 🙂 that’s happened to several people here, before 🙂

      2. I have ordered three iPads and my iPhone 4 from Apple and all were flown from China by FedEx for the order — and all arrived at least one day earlier than promised. FedEx is much better then UPS for shipments like this because you can sign a shipment authorization form to have the package left in a secure place should you not be home.
        And get this, fellow Apple crazies: there is an app called LiveATC that lets you listen in on airport air traffic control communications. While checking the tracking for my iPhone 4 I saw that the flight had just left Anchorage. A couple hours later I checked KPDX on LiveATC and damned if I didn’t hear the freighter being cleared for landing. Sure enough, in minutes the tracking showed the phone checked in. It delivered that afternoon. Yeah, I am batshit crazy, but I bet Steve would approve. Two iPhone 4Ses are on order. Just trying to do my part.

  1. I lol’d at the Bloodbath take 🙂

    Also, it’s a good thing they didn’t release the iPhone 5. It would have been so great that the universe would have exploded. and we absolutely can’t have that before 2012 😉

    Congrats Apple, and Tim Cook for a successful launch 🙂 And Steve, if you’re watching, I hope you approve. We miss you.

  2. Do I start camping Wednesday night or Thursday night? Only question left.

    Partner is flying early to WashDC Saturday and wants to take a working 4S. Apple phone lady originally told me not to preorder because there was no guarantee the phones would come Friday for sure. So it’s the Store (shrine) camp-out.

    Both on the 3GS so this will be a rock the socks upgrade!

  3. I just got my tracking on one of our phones. UPS shipping also from Shenzhen, set to arrive by EOD Friday. The other is still holding in “Preparing for Shipment”.

  4. Well it’s 1,000,000 1… my contract expires in December and I will most definitely be getting a 64GB Black iPhone 4Steve (it’s what I’m calling mine)

    Thanks SJ, thanks for everything. X

  5. 1. Apple iPhone 4 is the number one selling smartphone even though it is 18 months old
    2. iPhone 3GS is the number two selling smartphone even though it is antediluvian at this point.

    Apple did not need a shiny new design to sell more cell phones. It simply needed to make more phones and have the option to sell its phones to any telco in any country.

    The iPhone 4S allows Apple to manufacture one phone and sell it anywhere.

    And once people actually see how Siri, iOS 5 and iCloud work together, the demand will increase exponentially.

  6. I think we must give credit to people intelligence, they do research and compare, don’t believe everything they read. And the fact that there’s now three carries.

  7. I’m one in a million 😉

    I guess it tells us one thing. Apple have ramped up about 1M phones prior to the release. They appear to be shipping directly from China so looks like minimal stock in the US. That makes sense in a way because Apple don’t know the mix for demand in the first set of countries and can manage the workflow more efficiently.
    My phone is still “preparing for shipment”. I wish the shipping was by FedEx and not UPS. It is a lot harder to get a shipment from UPS if you’re not home to receive it.

  8. I knew I was gonna get one. I just hesitated on day one. Sitting there with “Delivered by October 14th” line on the screen, I froze. Dummy!

    Finally pulled the trigger last night. My black 32 GB 4S is on the way. “Delivers Oct. 24 – Oct. 31”. It usually comes a wee early but I shouldn’t have doubted myself. (I guess I was also trying to decide between the 32 and 64, but still no excuse!!!) at least I don’t have to wait in line.

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