MacDailyNews presents live coverage of Apple’s October 4th ‘Let’s Talk iPhone’ special event

MacDailyNews will present live coverage of Apple’s October 4th ‘Let’s Talk iPhone’ special event beginning at 10am Pacific / 1pm Eastern right here on this page.

Apple executives, likely including new Apple CEO Tim Cook, will take the stage to “Talk iPhone.”

iPhone 5? iPhone 4S? Both?

Will iOS 5 be released to the public? And, what about “one more thing?”

One thing’s for sure, we’ll find out soon! Bookmark this page and join us right here starting at 10am PDT / 1pm EDT.

Live notes in reverse chronological order:

• End of event.
• Cook thanks audience.
• Cook: “iPhone 4S is the most amazing iPhone ever… Now, when you look at each of these, they’re great and fantastic and industry leading in and of themselves, but what puts Apple way out front is how they’re engineered to work together so well. Only Apple could make such amazing hardware & services and bring them together to such a powerful experience. I am so incredibly proud of this company and all of the teams who work so hard to bring all of the innovations you’ve seen today.”
• 70 countries by year end. 100+ carriers worldwide. “Fastest rollout ever.”
• October 28: 22 more countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland.

• iPhone 4 with 8GB for $99 (2-year contract) available in black and white
• iPhone 3GS with 8GB for free (with 2-year contract)
• iPhone 4S: Available in black and white. 16GB – $199, 32GB – $299, 64GB – $399 with 2-year contract, pre-order October 7, available on October 14. USA, Canada, Australia, UK, France, Germany, and Japan. On Verizon, AT&T, and Sprint in the USA.

• iPhone 4S video being shown…
• Siri languages: English (US, UK, and Australia dialects), French and German. Works on day one, bets even better as it learns your voice
• Siri also takes dictation, so keyboard in apps can now be replaced by voice. Works with built-in apps
• Siri will call people on the phone, play music, set up meetings, get directions, send and receive text messages, set alarms, manage calendar, send e-mails.
• “How many days are there until Christmas?” Siri replies, “One moment.. 82 days. Also, 2 months 21 days, 11 weeks 5 days, 58 weekdays, and .22 years.”
• “Search Wikipedia for Neil Armstrong.” Boom! Neil’s wikipedia entry is on you iPhone screen.
• “Remind me to call my wife when I leave work.” Siri asks to confirm and makes a reminder. Siri already knows Forstall’s wife and sets up a geofence around work.
• Forstall demos some very detailed and intensive conversation with Siri having it reasd text messages, sending texts, making a calendar appointment…
• “Give me directions to Hoover Tower.” Siri says, “here are direction to Hoover Tower” launched Maps app with the route
• “Wake me up tomorrow at 6am” Siri sets alarm for 6am in Clock app
• “What time is it in Paris?” Siri says, “The time in Paris, France is 8:16pm” and launches Clock
• Forstall demos: “Do I need a raincoat today?” Siri says, “It sure does look like rain today” and launches weather app
• Siri: “Your intelligent assistant that helps you get things done just by asking.”
• There’s another feature all that’s about our voice…

• Schiller: iPhone 4S is the most amazing iPhone yet.
• Demos including AirPlay Mirroring (wireless gaming on the big screen!)
• Temporal noise reduction
• Video image stabilization
• 1080p HD video recording
• Schiller: “I don’t know what Droid Bionic users do between pictures, maybe go get coffee.”
• Shot to shot times: Bionic: 1.6 seconds, Galxy S II: 1.8, HTC Sensation: 1.3, iPhone 4S: 0.5
• Time to first photo: Droid Bionic: 3.7 seconds, Samsung Galaxy S II: 2.0, HTC Sensation: 2.1, iPhone 4S: 1.1 seconds
• Face detection, 26% bteer auto white balance
• Apple designed ISP (Image Signal Processor)
• Backside illumination, 73% more light, 33% faster capture, Hybrid IR filter, Better color accuracy, more color uniformity
• Five element lens, 30% more sharpness, f/2.4 aperture
• iPhone 4S gets new camera: eight megapixel sensor, 3264 x 2448 pixels
• iPhone 4S is a world phone GSM and CDMA
• iPhone 4S: now can intelligently switch between two antennas (transmit and receive) “Never been done before,” says Schiller
• iPhone 4S; now 8 hours of talk time on 3G, 14 hours 2G talk, 6 hrs. on 3G web browsing
• Impressive graphics ability
• iOS exclusive game: Infinity Blade 2 demo. Available on December 1
• iPhone 4S: The “S” is for speed.
• iPhone 4S: Retina display, A5 chip (same as in iPad), up to 2X as fast, dual core graphics up to 7x faster than iPhone 4
• iPhone 4S: Outside looks like iPhone 4, inside it’s all new

• iPod touch – in white and black now – available October 12: 8GB was $229, now $199; $299 for 32GB and $399 for 64GB
• iPod toch: With iOS 5 it can now do iMessage, iCloud, Game Center, etc.
• iPod touch: Now the most popular iPod

• iPod nano available today in 7 colors: US$129 for 8GB and $149 for 16GB
• iPod nano: New clock faces for those who wear them as watches – Finally!
• iPod nano tracks weal’s & runs, improved fitness experience
• iPod nano: Now even easier to navigate with full screen icons you can shuffle between
• Phil Schiller takes the stage

• iTunes Match due by end of October in the US
• iCloud available on October 12

• Temp. invites – so friends can find you for a limited time (parental controls also included)
• NEW: Find My Friends (like Google Latitude) finds family and friends in proximity to your location
• Find my iPhone
• Cue covers Photo Stream: With iCloud, when you take a photo on one device, it automatically appears on all your other devices. No syncing. No sending. Your photos are just there. Everywhere you want them.
• All of this reiteration is for the assembled captive media in the hopes that they get the information right (for a change)
• iTunes in the Cloud, Backups
• Eddy Cue now on stage to talk iCloud

• iOS 5 available to public on October 12
• iOS 5 features review: Notifications, iMessage, Reminders, Twitter integration, Newsstand, myriad Camera improvements, Game Center additions (67 million Game Center accounts to date), Safari improvements (tabbed browsing, etc.), Mail upgrades, PC free (over the air updates).

• Cards cost $2.99 mailed in the US, $4.99 outside the U.S. – launches October 12th.
• Forstall highlights Cards app: Apple prints custom greeting cards and mails them for you
• Apple has paid out over $3 billion to iOS developers
• 18 billion apps downloaded – over 1 billion apps downloaded per month
• iOS App Sto now has over half a billion apps, 140,00 iPad apps
• Mobile installed base: iOS 43%, Android 33%, RIM 17%, Other 7% – comScore, July 2011
• Cook intros Forstall to talk iOS

• 250 million iOS devices

• 3/4 tablets sold in the US are iPads
• About 1000 colleges and universities in the US have iPad programs
• iPad. Big in schools. Every star has a pilot of deployment with nearly 1,000 schools having a 1:1 program

• iPhone holds 5% of Worldwide Mobile Phone Market
• iPhone is the clear #1 is customer satisfaction
• iPhone sales grew 125% YOY

• 16 billion songs downloaded to date
• iTunes STore music library now at 20 million tracks

• Nearly half of iPods sold are to customers buying their first iPod
• 45 million iPods sold, July 2010 – June 2011
• Over 300 million iPods sold to date
• iPod. The world’s #1 music player
• NPD: iPod holds 78% U.S. market share, August 2011

• NPD: 23% U.S. market share for Mac, August 2011
• Mac installed base: 58 million users
• YOT growth: Mac, 23%, Windows PC, 4%
• Mac OS X Lion: 6 million copies downloaded via Mac App Store to date; 80% growth over previous release (Snow Leopard)
• Sold more Macs on opening day in Hong Kong store than at any other store opening in the world
• 357 Apple Retail Stores in 11 countries currently with many more to come
• Cook wearing grey long-sleeved button-down open at collar (on elution) and denim jeans – looks and sounds relaxed
• Apple Retail Store overview, including new stores in Hong Kong and Shanghai
• The original iPod was launched here in Apple Town Hall. The MacBook Air, too.
• “I love Apple and I consider it a privilege to work here – I’m very excited by this new role”
• Cook: “My first product launch since begin named CEO”

• Lights dim and Apple CEO Tim Cook takes the stage (applause)
• Phil Schiller is in the house along with most of Apple’s senior execs.
• “Presentation will begin shortly”
• Only about 5 minutes to go!
• There is no live video stream of this event
• 9:40am PDT: Murmurs: No iPhone 5. iOS 5 is main focus with souped up Assistant-capable iPhone 4S. We shall soon see…
• Apple’s ‘Let’s Talk iPhone’ special event begins at 10am Pacific / 1pm Eastern

Links to other sites planning live coverage:
Ars Technica
Houston Chronicle
The Financial Times
The Los Angeles Times
The New York Times
The Wall Street Journal

Please send us live coverage links here and we’ll add them to our list.


    1. careful I think CHINA will receive the BULK of FIRST sales of IPHONE 5 – there will be a limited available here to the US market BUT it will be available – MOSTLY to AT&T the iPHONE 5 and OFC at the APPLE STORE to pick up.

        1. – me GOT wong – me SO sully
          wif not anie iPone4s – weh deafinitly has iPone5
          but ho-lee-chow peoples see den iPone5 cases me send lots
          to NewWork to sell U all in Atnt store
          – dag me so dag wong so sully

    1. Seriously!
      Can we please just start reading from the top of the page down?
      If I only want the latest I’ll go to the bottom of the page, but the “read down/scroll up thing” makes it harder to keep track of the order.

    2. This is the 21st century.
      You would think that with all these smart programmers and software out there, someone would say, “Hey, reading this in reverse order is stupid. Change the code to post it correctly.”

      Nah, too much work.

      1. Reverse order is so that you can stare at the webpage as it auto-reloads every minute and never have to scroll down. If it were in chronological order, every new post would require a page refresh and a scroll-down.

    1. I too, am hoping for this. There will always be devices from Apple but only one Steve Jobs. I also hope that everyone will be cheering Tim Cook on today. It’s a big day for him and he deserves everyone’s support. It even passed through my mind that this might be one of the reasons Apple decided to throw their announcement from corporate even if only to get Steve Jobs closer to the scene with absolute privacy and not to put him through any more physical stress that he may be suffering now. Saying alot of Hail Mary’s today.

    2. Me too. But he’d better have an iPhone 5! Because I don’t think the 4S is what everybody has been waiting 15 months to see. I mean the stock is tanking much worse than usual at a new hardware announcement. If there’s no 5 it could get really ugly. I’m still on my 3GS. I’ll take the 4S if that’s all there is but boy will I be pissed! I don’t think Apple fans will be happy either.

  1. What is there really is no iPhone 5 as some analysts have purported? Man, that’s a frightening prospect. If Cook or Jobs or whoever comes out to unveil a souped up iPhone 4 with voice dialing on steroids, it will be a disaster for Apple.

    1. I second that thought R2. But it’s looking like that’s what we get. Major disappointment. Stock will reflect the same. Wow! Surely they could have done a new design? I guess just figured why spend more money on a new phone when we can simply upgrade the iPhone 4 ? People are lined up like sheep to buy them now so why shouldn’t we try to ride the iPhone 4 design for all it’s worth? Not good if that is what they have done. I think it will hurt them in the long run.

    2. According to Jon Fort on CNBC Apple doesn’t have to change production lines by keeping the same design.Especially profitable in the holiday quarter. But profitability isn’t helping the stock. And the same iPhone 4 design won’t really move the stock forward like the iPhone 5 would have. I have seen analysts already drop their projected forecast prices. This may have been convenient and profitable short term but long term it sucks! Apple fans will still buy because the iPhone 5 isn’t here. I think that this may be a time to reflect on later. Too many people were expecting more. Apple will lose credibility with this hardware. I’m afraid the cloud and voice control just isn’t enough. All this is on Steve’s watch. You don’t think that because Tim was just named CEO that all this happened in a few weeks do you? No sir. Steve has been in charge through all these announced items today. Steve. Not Tim. Tim is in charge now. It will probably take 2 years before he will be responsible for Apple’s direction. This stuff and more to come are on Steve’s watch.

  2. I’m Gona laugh my head of there is no new iPhone but a realease date of iOS 5 , but my hopes are high for a new I phone so I can shut my mates mouth braggin about his dried crap

  3. Since I’m less than a year into contracts with a pair of iPhones (one for me and one for my lovely wife) I’m excited to see what Apple has dreamed up but sort of bummed I won’t be able to partake in the new hardware.

    I am excited to get iOS 5, though, and hopefully get to throw iCloud into the mix . . . so that’s where most of my interest lies today.

    1. Midwest… sell the old iPhones on ebay overseas, make more $$ than you paid for them originally, buy the new iphone when it comes out. Repeat every iphone release cycle.

      Works. Every. Time.

    1. Tell that to Star Trek 10: Nemesis, aka The Film That Killed The Franchise (Until The Reboot)

      A much better measure of which Star Trek films are good, is whether or not any of the main characters sing in the movie. That knocks out 5, 7, 9 and 10. So, as long as Tim Cook doesn’t sing onstage, we should be fine!

  4. iPhone 5? Pfft. I just got an email saying the iPhone 5S is already being released. I ordered one but now my computer is acting funny.

    brb gotta re-install Windows.

  5. why does this idiot start off by telling us what time the event will start, then proceed to take the time to type “only about 5 minutes to go” well no shit only about 5 minutes to go, I concluded that from the earlier post…

        1. Your comments are just like a big pile of dog sh**’ you see it and either you step in it or step over it but they are still their.

          So your comment of not reading your blabbering B.S is mute, No matter what you do, it’s still in front of you.

          Get it..

        2. Big words, very funny seeing you try to defend your low self esteem issues on a public blog.

          But if it makes you feel better, go for it.

          You have already shown your limited mentality… But then that’s all you have, and you are entitled to your short comings.

      1. Yes, because Steve Jobs had nothing to do with the strategy or planning leading up to this launch, most of which took place while he was still CEO. Sheesh, grow up and think for a minute!

        This is a prime example of what happens when the Apple rumor mill hypes everything up to crazy proportions. Inevitably, there are people who are disappointed when reality doesn’t live up to crazy prediction. From what I’ve heard so far, Apple is still comfortably ahead of the competition.

        1. It’s obvious to me that whatever’s being released today is a supreme example of planning by committee. Without Steve Jobs at the helm, no one dares to bet the house and take a technological leap in the dark. What we’re seeing is the path of least resistance. The safest design principles were outlined today. Nothing ground breaking or earth shaking.

        2. Well, I’m glad you have such keen insider knowledge on exactly what went into the planning for this thing. Clearly, you should be running Apple instead.


        3. You’re just refusing to see the incipient design by committee mediocrity that will creep into Apple designs from now on without the influence of Steve Job’s all seeing eye and guiding hand as to where the next technological frontier will be.

          For a 15 month development cycle what was announced today could have been done in 11, maybe 12 months, tops. All this wait for nothing. Apple might as well have posted the changes on their website for all the excitement the presentation generated.

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