MacDailyNews will present live coverage of Apple’s October 4th ‘Let’s Talk iPhone’ special event beginning at 10am Pacific / 1pm Eastern right here on this page.
Apple executives, likely including new Apple CEO Tim Cook, will take the stage to “Talk iPhone.”
iPhone 5? iPhone 4S? Both?
Will iOS 5 be released to the public? And, what about “one more thing?”
One thing’s for sure, we’ll find out soon! Bookmark this page and join us right here starting at 10am PDT / 1pm EDT.
Live notes in reverse chronological order:
• End of event.
• Cook thanks audience.
• Cook: “iPhone 4S is the most amazing iPhone ever… Now, when you look at each of these, they’re great and fantastic and industry leading in and of themselves, but what puts Apple way out front is how they’re engineered to work together so well. Only Apple could make such amazing hardware & services and bring them together to such a powerful experience. I am so incredibly proud of this company and all of the teams who work so hard to bring all of the innovations you’ve seen today.”
• 70 countries by year end. 100+ carriers worldwide. “Fastest rollout ever.”
• October 28: 22 more countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland.
• iPhone 4 with 8GB for $99 (2-year contract) available in black and white
• iPhone 3GS with 8GB for free (with 2-year contract)
• iPhone 4S: Available in black and white. 16GB – $199, 32GB – $299, 64GB – $399 with 2-year contract, pre-order October 7, available on October 14. USA, Canada, Australia, UK, France, Germany, and Japan. On Verizon, AT&T, and Sprint in the USA.
• iPhone 4S video being shown…
• Siri languages: English (US, UK, and Australia dialects), French and German. Works on day one, bets even better as it learns your voice
• Siri also takes dictation, so keyboard in apps can now be replaced by voice. Works with built-in apps
• Siri will call people on the phone, play music, set up meetings, get directions, send and receive text messages, set alarms, manage calendar, send e-mails.
• “How many days are there until Christmas?” Siri replies, “One moment.. 82 days. Also, 2 months 21 days, 11 weeks 5 days, 58 weekdays, and .22 years.”
• “Search Wikipedia for Neil Armstrong.” Boom! Neil’s wikipedia entry is on you iPhone screen.
• “Remind me to call my wife when I leave work.” Siri asks to confirm and makes a reminder. Siri already knows Forstall’s wife and sets up a geofence around work.
• Forstall demos some very detailed and intensive conversation with Siri having it reasd text messages, sending texts, making a calendar appointment…
• “Give me directions to Hoover Tower.” Siri says, “here are direction to Hoover Tower” launched Maps app with the route
• “Wake me up tomorrow at 6am” Siri sets alarm for 6am in Clock app
• “What time is it in Paris?” Siri says, “The time in Paris, France is 8:16pm” and launches Clock
• Forstall demos: “Do I need a raincoat today?” Siri says, “It sure does look like rain today” and launches weather app
• Siri: “Your intelligent assistant that helps you get things done just by asking.”
• There’s another feature all that’s about our voice…
• Schiller: iPhone 4S is the most amazing iPhone yet.
• Demos including AirPlay Mirroring (wireless gaming on the big screen!)
• Temporal noise reduction
• Video image stabilization
• 1080p HD video recording
• Schiller: “I don’t know what Droid Bionic users do between pictures, maybe go get coffee.”
• Shot to shot times: Bionic: 1.6 seconds, Galxy S II: 1.8, HTC Sensation: 1.3, iPhone 4S: 0.5
• Time to first photo: Droid Bionic: 3.7 seconds, Samsung Galaxy S II: 2.0, HTC Sensation: 2.1, iPhone 4S: 1.1 seconds
• Face detection, 26% bteer auto white balance
• Apple designed ISP (Image Signal Processor)
• Backside illumination, 73% more light, 33% faster capture, Hybrid IR filter, Better color accuracy, more color uniformity
• Five element lens, 30% more sharpness, f/2.4 aperture
• iPhone 4S gets new camera: eight megapixel sensor, 3264 x 2448 pixels
• iPhone 4S is a world phone GSM and CDMA
• iPhone 4S: now can intelligently switch between two antennas (transmit and receive) “Never been done before,” says Schiller
• iPhone 4S; now 8 hours of talk time on 3G, 14 hours 2G talk, 6 hrs. on 3G web browsing
• Impressive graphics ability
• iOS exclusive game: Infinity Blade 2 demo. Available on December 1
• iPhone 4S: The “S” is for speed.
• iPhone 4S: Retina display, A5 chip (same as in iPad), up to 2X as fast, dual core graphics up to 7x faster than iPhone 4
• iPhone 4S: Outside looks like iPhone 4, inside it’s all new
• iPod touch – in white and black now – available October 12: 8GB was $229, now $199; $299 for 32GB and $399 for 64GB
• iPod toch: With iOS 5 it can now do iMessage, iCloud, Game Center, etc.
• iPod touch: Now the most popular iPod
• iPod nano available today in 7 colors: US$129 for 8GB and $149 for 16GB
• iPod nano: New clock faces for those who wear them as watches – Finally!
• iPod nano tracks weal’s & runs, improved fitness experience
• iPod nano: Now even easier to navigate with full screen icons you can shuffle between
• Phil Schiller takes the stage
• iTunes Match due by end of October in the US
• iCloud available on October 12
• Temp. invites – so friends can find you for a limited time (parental controls also included)
• NEW: Find My Friends (like Google Latitude) finds family and friends in proximity to your location
• Find my iPhone
• Cue covers Photo Stream: With iCloud, when you take a photo on one device, it automatically appears on all your other devices. No syncing. No sending. Your photos are just there. Everywhere you want them.
• All of this reiteration is for the assembled captive media in the hopes that they get the information right (for a change)
• iTunes in the Cloud, Backups
• Eddy Cue now on stage to talk iCloud
• iOS 5 available to public on October 12
• iOS 5 features review: Notifications, iMessage, Reminders, Twitter integration, Newsstand, myriad Camera improvements, Game Center additions (67 million Game Center accounts to date), Safari improvements (tabbed browsing, etc.), Mail upgrades, PC free (over the air updates).
• Cards cost $2.99 mailed in the US, $4.99 outside the U.S. – launches October 12th.
• Forstall highlights Cards app: Apple prints custom greeting cards and mails them for you
• Apple has paid out over $3 billion to iOS developers
• 18 billion apps downloaded – over 1 billion apps downloaded per month
• iOS App Sto now has over half a billion apps, 140,00 iPad apps
• Mobile installed base: iOS 43%, Android 33%, RIM 17%, Other 7% – comScore, July 2011
• Cook intros Forstall to talk iOS
• 250 million iOS devices
• 3/4 tablets sold in the US are iPads
• About 1000 colleges and universities in the US have iPad programs
• iPad. Big in schools. Every star has a pilot of deployment with nearly 1,000 schools having a 1:1 program
• iPhone holds 5% of Worldwide Mobile Phone Market
• iPhone is the clear #1 is customer satisfaction
• iPhone sales grew 125% YOY
• 16 billion songs downloaded to date
• iTunes STore music library now at 20 million tracks
• Nearly half of iPods sold are to customers buying their first iPod
• 45 million iPods sold, July 2010 – June 2011
• Over 300 million iPods sold to date
• iPod. The world’s #1 music player
• NPD: iPod holds 78% U.S. market share, August 2011
• NPD: 23% U.S. market share for Mac, August 2011
• Mac installed base: 58 million users
• YOT growth: Mac, 23%, Windows PC, 4%
• Mac OS X Lion: 6 million copies downloaded via Mac App Store to date; 80% growth over previous release (Snow Leopard)
• Sold more Macs on opening day in Hong Kong store than at any other store opening in the world
• 357 Apple Retail Stores in 11 countries currently with many more to come
• Cook wearing grey long-sleeved button-down open at collar (on elution) and denim jeans – looks and sounds relaxed
• Apple Retail Store overview, including new stores in Hong Kong and Shanghai
• The original iPod was launched here in Apple Town Hall. The MacBook Air, too.
• “I love Apple and I consider it a privilege to work here – I’m very excited by this new role”
• Cook: “My first product launch since begin named CEO”
• Lights dim and Apple CEO Tim Cook takes the stage (applause)
• Phil Schiller is in the house along with most of Apple’s senior execs.
• “Presentation will begin shortly”
• Only about 5 minutes to go!
• There is no live video stream of this event
• 9:40am PDT: Murmurs: No iPhone 5. iOS 5 is main focus with souped up Assistant-capable iPhone 4S. We shall soon see…
• Apple’s ‘Let’s Talk iPhone’ special event begins at 10am Pacific / 1pm Eastern
Links to other sites planning live coverage:
– Ars Technica
– Houston Chronicle
– The Financial Times
– The Los Angeles Times
– The New York Times
– The Wall Street Journal
Please send us live coverage links here and we’ll add them to our list.