Acer VP claims PC ultrabooks to hurt iPad in 2012

“Acer vice president Scott Lin pointed out that ultrabooks from notebook brand vendors will mostly be released in the fourth quarter and start mass shipping in early 2012; therefore, estimates for ultrabooks to account for 30% of the global consumer notebook shipments by the end of 2012 are reasonable and tablet PCs will be the first products to be impacted by ultra books,” Aaron Lee and Joseph Tsai report for DigiTimes.

MacDailyNews Take: Proof that “tablets” will be the first products impacted by ultrabooks? None given by either the reporters or the Acer VP who’s trying to protect his ass.

Lee and Tsai report, “Sources from PC players also pointed out that although tablet PC shipments in 2011 are expected to reach 62.5 million units, with Apple reportedly to cut its iPad 2 orders, while HP and RIM had both suffered from unsatisfactory tablet PC sales, indications are that tablet PC shipment growth is already slowing down.”

MacDailyNews Take: Fiesta o’ FUD. Please see:
• JPMorgan analyst Moskowitz: Report of Apple iPad cuts by JPMorgan Asia staff not view of U.S. team – September 26, 2011
• There are no iPad cuts; some production has moved to Brazil – September 26, 2011

“The sources also noted that tablet PCs are considered data consumption products, unlike PCs which are data creation products,” Lee and Tsai report. “Once consumers purchase a tablet PC, the chance for them to replace the device is rather low; meanwhile, desktops and notebooks need to be replaced after a while.”

MacDailyNews Take: Tablet PCs (meaning iPad, of course) are considered to be data consumption products by whom? Acer’s deer-in-the-headlights VP and some people who’ve never used an iPad. iPads are data creation products (see: Numbers, Pages, iMovie, and thousands of other data creation apps) and anyone who says differently is either dreaming of the salad days of high margin netbooks or they have no earthly idea what they’re babbling about.

Lee and Tsai report, “In additional news, Acer announced its Ultrabook Aspire S3 on September 28 in Taiwan.”

MacDailyNews Take: Hence the reason for this blatant, desperate, transparent, thinly-disguised Acer press release from DigiTimes’ dynamic duo of poppycock. More reasons for this piece of tripe are chronicled in our list of related articles below.

Now, we must have missed it: When did Acer buy DigiTimes?

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

Related articles:
Acer posts deeper than expected loss as iPad effect deepens – August 24, 2011
Windows laptop makers can’t catch up to Apple’s revolutionary MacBook Air – August 14, 2011
Acer founder: iPad, MacBook Air are short-term fads – August 5, 2011
Acer cuts laptop shipments in Apple iPad’s post-PC world – June 28, 2011
Beleaguered Acer lowers laptop expectations, slashes tablet shipment target by nearly 60 percent – June 15, 2011
Admitting iPad is perfectly sized, Acer delays 7-inch Android tablet – May 25, 2011
IDC: Apple passes Acer in Q1 2011 U.S. market share – April 13, 2011
Apple makes roadkill of deer-in-the-headlights CEOs – April 1, 2011
Acer CEO and President Gianfranco Lanci resigns – March 31, 2011
Surging iPad shipments propel Apple to #1 in worldwide mobile computer market share – February 16, 2011


  1. if ultrabooks were going to dent tablet sales then we woukd already see this in the sales figures for macbook air – the only ultrabooks on the market. But this is not the case – macbook air sales have been at the expense of windows notebooks and perhaps macbook pro…

  2. Acer probably out of business in 5? Really Scott, a little too late, don’t you think!
    HP out and Rim slashing prices for their playbook and Ultrabooks ….. Don’t think so.
    You ever try an iPad .

  3. Ultrabooks have a purpose, note the MacBook Air. But, an ultrabook is no tablet and is not easily whipped out of a purse or grabbed from the front seat of a truck.

    Tablets, AKA iPad, will continue to climb as more people tote these in hand and surf, read, and create content while we wait in those Starbucks coffee lines.

  4. Acer has lost the plot on what Apple product they are copying. The ultrabook is copying they Mac Book Air, not the iPad. If the Mac Book Air has not made a dent in iPad momentum then do you really think these ultrabooks are going to?

  5. “Ultrabook” = “expensive netbook”

    If cheap netbooks are dying versus iPad, what hope is there for expensive netbooks. The only “ultra” laptops that continue to have recording-breaking sales numbers are MacBooks (thanks in part to the “halo” from iPhone and iPad).

  6. That man is living in a dream world. That dude said the same thing about Windows netbooks hurting the iPad. Since that didn’t work out, he’s moved on to something else.
    The MacBook Air is already hurting the Windows ultrabook and yet it doesn’t seem to be hurting iPad sales.

    Apple is the only company that can make decent profit from every device they make. There’s just no way individual PC manufacturers can compete against Apple in building hardware. Apple’s economies of scale are getting larger and larger by the day. Apple set a standard of quality and pricing that will be nearly impossible to match and absolutely impossible to beat. Apple is building the finest products that consumers actually enjoy using. Since Apple product usage is growing the products must not be seen as over-priced by consumers. The quality and price seems to be a match as far as many consumers are concerned.

    I think there are many consumers just buying Apple products because they trust the brand. They know they’ll always have someone to help them if something goes wrong with what they purchased. Hand-holding honestly can’t be over-rated when it comes to customers.

  7. DigiTime constantly publish mis-leading reports or colored information; few days ago it published news stating Apple start selling iPad 2 in China on Sept 26th, 2011 and there were no lines, so iPad 2 sales in China is a major failure.. But the true is iPad 2 started selling in China months ago, and it was iPad 2 with 3G that started selling on Sept 26th. iPad 2 has been hot selling item in China. Grossly miss-leading information. This kind of journalism should be banned or boycotted.

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