“Back-to-school Mac sales once again easily outgrew Windows PCs this year, even though Apple did not offer a free iPod touch and discontinued its education-focused white MacBook this summer,” Neil Hughes reports for AppleInsider.
“Stephen Baker, vice president of industry analysis with NPD Group, spoke with AppleInsider this week about the back-to-school PC buying season. He said Apple’s year-over-year growth seen this summer was aided by weak comparisons from sales in 2010,” Hughes reports. “‘Apple grew much faster than the Windows notebook market did,’ he said.”
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Hughes reports, “Baker revealed that consumers tend to gravitate toward the $1,199 MacBook Pro, a model that he said is the best value in Apple’s notebook lineup. The entry-level MacBook Pro sports a 13-inch screen and a 2.3GHz dual-core Intel Sandy Bridge processor. ‘Consumers are very smart,’ Baker said, ‘and they gravitate toward the things that are the best value.'”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Brawndo Drinker” and “Dan K.” for the heads up.]
Hey guys. His is good news. Outstanding news. It wasn’t long ago when the MS pawn who call themselves journalist were ready to bury Apple on educational purchases. Saying DELL from HELL is killing Apple in educational sales.
‘Consumers are very smart,’ Baker said, ‘and they gravitate toward the things that are the best value.’
These analysts are hilarious! “Consumers are very smart”? Wow! Then how explain the years of putting up with crashing, viruses, etc. And it wasn’t because of “best value”. Even pro-Microsoft Gartner blew that apart years ago. The element of truth – consumers are, at last, waking up.