“Apple’s market-leading Apple TV continues to achieve moderate success, selling roughly 500,000 units per quarter as the 2011 holiday shopping season approaches,” Kasper Jade reports for AppleInsider.
“The latest update to Apple’s $99 streaming media box arrived last fall and within just a few months went on to sell a million units,” Jade reports. “Since then, Apple has provided no update on sales of the device, but Concord Securities analyst Ming-Chi Kuo tells AppleInsider that his industry checks indicate the company shipped 480,000 units during the second calendar quarter of the year, representing more than 70% year-over-year growth.”
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Jade reports, “Although Apple continues to see Internet television devices as a nascent category, frequently referring to the Apple TV as a ‘hobby,’ when sales of the device are pit against its peers, the Apple TV appears to be a runaway success… Looking ahead to the second half of the year, Kuo said his industry checks have turned up no evidence that Apple plans push a hardware revision to the Apple TV into production during the third quarter. Instead, the Cupertino-based company will reportedly take a more measured approach to advancing the platform in 2011, relying instead on an Apple TV Software Update this fall that will allow devices such as the iPad 2 and upcoming iPhone 5 to beam their content to the big-screen.”
Much more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
How can this be considered only a modest success? Those are fantastic numbers.
For anyone but Apple, perhaps!
An Apple hobby would be a tremendous commercial success for most companies.
A tremendous commercial success by Apple would be a blockbuster product for most companies.
A blockbuster release by Apple is beyond the vision of most companies. It marks an innovative product driving a major shift in the market years ahead of its would-be competitors. And Apple has done that several times in the past decade. Truly amazing…
Does Fred Mertz own an Apple TV? Shouldn’t that be the question?
He used to, but Ethel made him get rid of it. She caught him watching porn.
This report came from Appleinsider, and was written by a different author, “Fred Mertz – Retro name to saw the least” just reported the story.
So tell me how he “Fred Mertz” has anything to do with this story other then reporting it avalibile to MDN so it’s readers can review it.
To make it very easy to understand, it dosnt matter if Mertz has a Apple Tv2′ he didn’t write the story.
Man, went right over that pointy little head of yours, didn’t it.
Those are fantastic numbers by Apple competitors’ standards. By Apple’s, it’s a start. Great products will sell. Hence the sales, but Apple knows it can do even better and will not promote something it does not feel is ready.
2 million units a year? At £100/ unit? With a margin that’s likely to be 70% (given that all R&D in it was attributed to iPod/ iPhone/ iPad development) this is ridiculous numbers!! – what’s the cost of google tv? What was the cost in developing that brick that sits under the tv of stupid people? What’s the margin of that brick?
People aren’t taking into account the Market for tv connected devices when they’re evaluating the sales of the ATV!
“experts”?? They don’t have a clue!
I’m honestly surprised that Apple isn’t building a dual-core Apple TV that is capable of running iOS apps at 1080P. Maybe Apple is holding off for a quad-core processor which could make an outstanding gaming console with more games than you could shake a stick at. However, I’m sure Apple would have to raise the price on a device like that. It sure won’t happen for $99.
That’s a great idea! I wonder if you could create low cost game controllers for the AppleTV using a subset of components from the iPod touch/iPhone 4/iPad2?
In the next update… add streaming transports for Hulu, Walmart, Amazon … and others because Netflix is a bunch of hosers.