“Apple Inc. is set to post a 69 percent jump in quarterly profit when it reports results today, after record buying of the iPad and Mac computer made up for weaker demand for its aging iPhone 4,” Adam Satariano reports for Bloomberg.
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“Profit rose to $5.5 billion in the fiscal third quarter, which ended June 25, according to the average prediction of analysts in a Bloomberg survey,” Satariano reports. “Sales gained an estimated 59 percent to $25 billion.”
MacDailyNews Take: Regardless of how Satariano strangely “reports” the numbers in the past tense, these are simply analysts’ average predictions. We’ll find out the real numbers from Apple around 4:30pm EDT today.
“According to analysts surveyed by Bloomberg, Apple sold 7.7 million units of the tablet last quarter, topping the previous three-month sales record of 7.3 million, set during the holiday shopping season,” Satariano reports. “As customers await the next iPhone, sales of the handset may drop 8.3 percent to 17.1 million from the prior quarter, according to the average estimate of 16 analysts compiled by Bloomberg… Tony Sacconaghi, an analyst at Stanford C. Bernstein & Co., predicts 4.26 million Macs sold, more than the 4.13 million record set in the fiscal first quarter.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Related article:
Analyst: NPD data suggests Apple sold record 4.2 million Macs in June quarter – July 18, 2011
“Profit rose to $5.5 billion in the fiscal third quarter, which ended June 25, according to the average prediction of analysts in a Bloomberg survey,” Satariano reports. “Sales gained an estimated 59 percent to $25 billion.”
That’s a strange way to phrase predictions as if they were reality!
blood bath…
“aging iPhone 4” – wtf is that? Makes it sound like it’s on it’s last legs, gasping and wheezing along the way.
You have to realize that since Android vendors put out a new smartphone every couple of weeks, that holding onto an iPhone for a year makes the iPhone practically ancient.
More like “Aging like a fine wine.” 2010 was an excellent year! The next vintage will be even better, with all those sweet sales!
I thought G. Munster said that Apple would miss badly on Mac computer sales.
I think iPhone sales will be the shocker, much higher than analyst predictions.
…”its aging iPhone 4….”
Wall Street wants a new phone every year on schedule, but the thing that makes people line up for them is the company’s insistence the product’s astonishing new features are ready to deploy.
My iPh 4 seems ageless. But when the next one comes out, I’ll get it, and my 6-year-old will use the 4 as an iPod.
Bloomberg drove off a cliff regarding their journalistic quality quite some time ago, I’m afraid.
I don’t see the big deal about using the past tense for past events. Even if the past events are presumed, they are still past events. “Apple made a profit last quarter. How much profit did Apple make last quarter? Analysts say they made $X last quarter.” That’s just good English. What do you expect him to write? “Apple will make a profit last quarter. How much profit will Apple make last quarter? Analyists say they will make $X last quarter.” Apple will make the money they already made?
will have made, will report, is expected to report…
What a moron! The iPhone 4 is the best and most successful smartphone on the planet and this numbskull calls it “aging”. These so-called analysts should all be selling shoes!
“Profit rose to $5.5 billion in the fiscal third quarter, which ended June 25, according to the average prediction of analysts in a Bloomberg survey,” Satariano reports. “Sales gained an estimated 59 percent to $25 billion.”
Actually, this isn’t a strange way of reporting it. The quarter has already closed. So yes, profit and revenue rose. It might have been clearer had he said: “According to the average prediction of analysts, Apple is expected to report that profit rose …”