RUMOR: Apple starts quality testing Retina displays for iPad 3

“Samsung Electronics and LG Display, the world’s two largest makers of liquid crystal displays (LCDs), are close to securing big orders from Apple, industry sources said,” Kim Yoo-chul reports for The Korea Times.

“Apple has started quality testing Samsung and LG’s LCDs at one of its laboratories in China. Samsung and LG were required to produce screens with better picture quality and density, according to sources, who anticipate the testing process will be completed during the third quarter,” Kim reports. “‘Apple’s upcoming iPad 3 will feature an improved display to support quad extended graphics (QXGA), a display resolution of 2048×1536 pixels with a 4:3 aspect ratio to provide full high definition (HD) viewing experience,’ said a source close to the talks.”

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Kim reports, “The companies are both capable of providing high-resolution QXGA screens up to 9.7 inches, thanks to advanced production technology based on the use of low temperature polysilicon. ‘Pixel density, a barometer for viewing quality, should be increased to over 280 pixels-per-inch (PPI) to meet Apple’s stiff requirement for screen viewing,’ said another source, who predicts that Taiwanese LCD giant CMI will see smaller orders from Apple than its Korean rivals.”

Read more in the full article here.

MacDailyNews Take: Dear Samsung,

The good news is that your screens passed. The bad news: So did LG’s. GFY.

Love, Steve.

Related articles:
Bloomberg: Apple preps faster A5-powered iPhone for September; iPad with Retina display – June 22, 2011
RUMOR: Apple to release iPad 3 with ultra-high resolution Retina display in time for Christmas – June 14, 2011
RUMOR: Apple to release iPad 3 in September 2011 – May 20, 2011
Display expert: iPad 2 LCD ‘almost identical’ in performance to iPhone 4 Retina display – March 16, 2011

18 Comments

  1. baloney.

    WS SHYSTERS relentless. Again the main point is wait, a new iPad on the way, already testing. It also saves samsung shares from falling since this implies apple would still source from them. I doubt if apple would continue sourcing from samsung. CMI will get the orders together with LG and AUO.

  2. If this is actually true and Apple is “quality testing” this component now, that component is NOT going to be in any shipping product during 2011. Spring 2012 sounds about right…

    BUT iPad IS getting a major upgrade during 2011. It’s called iOS 5.

    1. Agreed prototype testing and then the production run for sufficient quantities is not going to happen overnight. Who the hell cares. The iPad 2 is selling very well and Apple is catching up with demand. Only some damn technoid junkie is demanding a Retina display. That display being pushed by an A6 processor will make the Android tablet crowd look absolutely amateurish.

      What’s funny is that Apple has been using the Retina display in both the iPhone 4 and iPod Touch, so basically all Apple has to do is scale up on the iPad. Those Droidtard tablets are going to get left in the freaking dust. Maybe not. The dust will have already settled by the time they catch up. As Apple ramps up it’s economies of scale it going to get tougher and tougher for the competition as their costs balloon with R&D, low unit production runs and low sales. Hasta la vista, Android tablets.

  3. I think 2048 * 1536 on a 9.7″ screen is closer to 264 PPI, not 280 PPI. Regardless, isn’t Apple’s working definition of “retina display” one with 300+ PPI?

    1. I think the resolution of a “retina display” depends how far the display is held from the user’s eyes. Is an iPad typically held further away from the user than an iPhone? If so, then an iPad could have a lower resolution display (ppi) and still be called a retina display.

    2. I believe that the PPI value is associated with the limits of perception of the human eye. It is, therefore, affected by the distance from the eye to the display. Small displays – iPhone and iPod touch – are generally held closer to the eyes than the iPad. So the iPad display could have a lower PPI value and still be a “retina” display.

      I would assume that this is the same effect that drives viewing distance recommendations for HDTVs. Since the high end are all 1080P (1920×1080), the PPI decreases with increasing screen size. As a result, the recommended ideal viewing distance increases with screen size.

    1. If the displays are 4:3 aspect ratio, 9.7″, and 2048×1536 pixels, then the probability is very high that they are intended for the iPad 3. 2048×1536 is an exact doubling of the pixel density (four times the total number of pixels) compared to the current 1024×768 iPad 2 display. Most other tablets are using a wider aspect ratio that more closely approximates a 16:9 HDTV screen.

  4. If the higher density is aimed for viewing HD movies they will also need to change the aspect ratio. HD TV will be fine with the current ratio but movies lose a lot of real estate and probably wont be able to be displayed in true HD. I don’t know if there is a solution for this since the iPad form factor works well.

    1. 2048×1536 pixels will accommodate a 1920×1080 signal just fine with just a few extra pixels laterally. The 456 extra vertical pixels could be used for pop-up controls that would not block the video. Otherwise, they would just be black bars (letterbox).

      There is nothing wrong with “wasting” a few pixels when playing HD video. Those pixels are still available for all sorts of other functions.

    2. The 4:3 ratio they have now is perfect for web surfing. They are not going to change the aspect ratio to make HD TV better at the expense of the web surfing experience.

      People who want the best experience watching video on an iPad will connect or stream the iPad to an HD TV or projector. The video would then (ideally) match the aspect ratio of the external display (not sure if it already does this). It just wouldn’t make sense to change the whole iPad form factor to 16:9 to accommodate HD TV (or to something else to accommodate HD movies, which use differerent aspect ratios like 1.85:1 or 2.35:1)

  5. There was a report of a prototype Xoom with this display size. Apple may feel the need to be the first out with it, so as to remain the unequivocal leader in all things tablet. Of course prototyping is a long way from economically producing.

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