A new ChangeWave survey of 4,163 consumers has taken a fresh look at smartphone demand trends – including mobile OS and smart phone preferences going forward.
The June survey focused on key comparisons between the Apple iOS and Google Android OS – including the impact of Apple’s new iCloud service – along with the latest momentum trends for Motorola and Research in Motion.
ChangeWave Research notes that this survey focuses primarily on the North American smart phone market – with the sample being 89% U.S. respondents and 11% outside the U.S.
Mobile OS Preferences Among Consumers
The Apple iOS and Google Android OS continue to dominate preferences for mobile operating systems, according to the latest ChangeWave survey results. Going forward, the Apple iOS remains the number one preference for buyers – with 46% of those planning to buy a smart phone in the next 90 days saying they prefer to have the Apple iOS on their new phone, up 2-pts since the March survey.’
MacDailyNews Take: Inflection point: iPhone 4 for Verizon.
OS Customer Satisfaction
ChangeWave Research also looked at OS customer satisfaction ratings based upon the operating system consumers have on their smart phones, and once again Apple is the clear leader – with 70% of customers using the iOS saying they are Very Satisfied.
In an encouraging sign for Microsoft, ChangeWave Research continues to see a big difference between the high Very Satisfied rating for Windows Phone 7 (57%) vs. the much lower rating for Windows Mobile OS (14%). Even so, the higher Windows Phone 7 rating has yet to produce a sustained momentum boost for Microsoft in term of buyer preferences.
Impact of Apple iCloud Service
Apple recently announced the iCloud service, which will automatically store music, photos, apps, calendars, documents, ebooks, etc., and wirelessly push them to any Apple device – allowing anytime, anywhere access for users.
ChangeWave Research took a close-up look at the potential impact of the iCloud service going forward, and found 29% of Apple product owners say Apple’s iCloud announcement makes them More Likely to buy Apple products in the future, as do 13% of Non-Apple owners.
This initial look at the impact of Apple’s new iCloud service shows it enhancing existing customer loyalty. But the survey also provides highly encouraging signs that iCloud will generate additional customer demand for other Apple products, not only from current Apple product owners but from a substantial numbers of non-owners as well.
Smart Phone Manufacturer Demand
Despite no new Apple model launch, demand still appears strongest for the iPhone in terms of North American planned purchasing. Nearly half of respondents (48%) planning on buying a smart phone in the next 90 days say they’ll get an iPhone – up 1-pt since our previous survey in March and the highest level of demand in the smart phone industry.
The same can’t be said for Motorola (8%; down 4-pts). After benefitting tremendously in the years Verizon subscribers were barred from the iPhone market, Motorola is now seeing a loss of market share at least partially attributable to the Verizon iPhone release that occurred earlier this year.
Still, Motorola’s situation is considerably less daunting than that of Research in Motion’s. Seven of the past 10 ChangeWave quarterly surveys since 2008 have shown a drop in RIM’s planned purchase share. Importantly, its customer satisfaction ratings have also fallen in nine of the past 10 ChangeWave surveys – and the latest survey shows them at their lowest level ever for this most critical of indicators.
The complete ChangeWave report is available here.
Report details include:
• Competition between Apple (AAPL), Motorola (MMI), Research In Motion (RIMM), Google (GOOG), Microsoft (MSFT), Samsung and HTC, among others
• Customer Satisfaction Ratings by Manufacturer
• Satisfaction Comparison: Apple vs. RIM BlackBerry – 4 Year Comparison
• Planned Buying Trends by Operating System – biggest winners and losers
• 3 Year Comparison of Android OS Demand vs. Apple iOS Demand
• Customer Satisfaction Ratings by Mobile OS
• Growth Trends: Overall Smart Phone Market
• Impact of Apple iCloud Service and Planned Consumer Usage
• Mobile Apps: Android OS vs. Apple iOS – comparison of money spent and number of apps downloaded in past 90 days
Source: ChangeWave Research
[Thanks to MacDailyNews Readers “Fred Mertz,” Dan K., and “Sarah” for the heads up.]