Apple’s revolutionary iPad defies skeptics, user satisfaction still magically increasing

“Since its launch in April last year, Apples iPad tablet has confounded skeptics and set a high bar for would-be competitors now introducing their own tablets to vault,” Charles Moore reports for

“An internationally recognized authority on media tablets and e-readers from the University of Missouri finds that iPad owners are reporting exceptionally high levels of satisfaction and user satisfaction appears to increase the longer they use the device,” Moore reports. “Roger Fidler, program director for digital publishing at the Reynolds Journalism Institute at the University of Missouri, has been conducting surveys of iPad users since last fall to gain insights into how iPad owners use the devices in their daily lives and how the iPad may influence journalism and news consumption.”

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Moore reports, “Fidler says he’s surprised by the high levels of user satisfaction. ‘It’s unusual for new technology devices,’ Fidler said. ‘In most cases, satisfaction tends to drop off significantly after about 13 weeks. That clearly is not the trend with the iPad.’ Fidler found in his first survey last fall that 94 percent of the 1,600 respondents were either very satisfied or somewhat satisfied with their iPad. In his follow-up survey this spring, nearly 70 percent of the 561 owners who responded said they were even more satisfied than they were last fall.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dow C.” for the heads up.]


  1. Apple has never competed against Microsoft. They have been directly competing against the poor standard set by MS and the PC hardware vendors. Skeptics have come to expect this in the computer industry.

    Aim high, achieve high. No room for anything less.

  2. It’s true that new gadgets usually decrease in satisfaction over time. The novelty wears off, the promises don’t pan out, etc…

    But with the iPad, new iOS features get introduced, new applications come out, and it gets further and further embedded into your life.

    Most people I know, including myself, are using their iPads way more than when they first got them.

    Additionally, there’s really no competition to speak of. So when someone goes to Best Buy or wherever and looks at what they could’ve gotten, it’s a huge re-enforcement that they made the right choice.

    1. Funnier still that an ‘authority’ would be scratching his head over the satisfaction that users report over an Apple tablet (or any other Apple media device of the last 9 years).

      He must not use an iPad himself (which means he’s no authority on media tablets).

    2. Charles, a Canadian, used ‘internationally recognized’ because the source was a peer reviewed university professor who lived in a different country. Since real media tablets began with the iPad a year ago and he’s been studying iPads since they came out, it also seems likely that he is an authority on the subject.

    3. Well if you write a book these days, you’re an expert…no? And he wrote Mediamorphosis: Understanding the new media. (1997) which still gets quoted in academic circles.
      Seems to me that using the ‘expert’ tag is just another form of self promotion. Though I do remember being judged an ‘expert’ skeet shooter, an ‘expert’ picture restorer, an ‘expert’ photoshop user, wireless expert and historic buildings expert – all by my local paper, mainly because I could supply them with a quote if for no other reason.

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