“If nothing else, at least Dell is consistent. Change agencies, change marketing chiefs, change CEOs … the end result is always the same: ads that break new ground for tedium,” Ken Segall writes for Observatory.
“This time it was a Herculean effort. This isn’t just a new ad — it’s the culmination of a 10-month journey,” Segall explains. “Deciding it was time to shake up its marketing effort, Dell conducted an all-out agency search, went through all the presentations and evaluations, selected a new agency for each of their market segments, and finally released the hounds to do their creative magic.”
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“After all that, the first work from the new consumer agency, Canada’s Sid Lee, finally appears,” Segall writes. “I will say this: it’s a remarkable achievement when the 10-second leader at the start of your ad is more engrossing than the ad itself.”
Segall writes, “In most companies, ads like this are reason enough to fire someone. Oh, right. They already fired their agency, didn’t they. This is from the new agency. Never mind.”
Full article, with a link to yet another Dell ad that makes you wish you could sue ol’ beady eyes for the 30-seconds you’ll never get back, here.
MacDailyNews Take: Interns at any random local TV station could’ve done a better job.