Nielsen: Apple iPad dominates U.S. pad market with 82% share in April

“‘Despite the addition to the market of new tablet computers like the Samsung Galaxy and the Motorola Xoom, in the United States, Apple’s iPad is still dominating the conversation – and market.’ So begins Nielsen’s summary of the results of a survey of U.S. tablet owners fielded in April,” Phillip Elmer-Dewitt reports for Fortune. “Apple’s iPad had the largest share (82%), split between Wi-Fi only models (43%) and 3G + Wi-Fi (39%).”

“No big surprise there,” P.E.D. writes. “Tablets based on Google’s Android operating system haven’t exactly taken the world by storm. More interesting, to us, was what Nielsen learned about how tablets have cut into the use of PCs and other electronic devices. Specifically:”

• 35% of tablet owners who also own a desktop computer reported using their desktop less often or not at all

MacDailyNews Take: Defibrillator to Ballmer’s office, STAT!

• 32% of those who also owned laptops said they used their laptop less often or never

MacDailyNews Take: Juice Balmy once more and then get that defib to Otelini’s office, hurry!

• 27% of those who also own eReaders said they use their eReader less often or not at all

MacDailyNews Take: Uh, we’re going to need some more defibrillators. Bezos is down!

• 27% who also own portable media players use their media players less often or not at all

MacDailyNews Take: Uh, oh, bad news for Apple… Oh, wait! Never mind. 😉

• 25% tablet owners who own portable games consoles are using those devices less often, if at all, since purchasing a tablet.

MacDailyNews Take: If that thing still works, get it over to Nintendo and then Sony, if it’s not too late.

Read more in the full article here.

MacDailyNews Take: Apple the Destroyer. Death to the World! Life for Valeria!


  1. but Bezos is the beautiful child (niño bonito) of the hedgies and fast money in particular (likely all CNBC). Amazon earning lower than last year no problem. They are building for the future. The drop in cash on hand is implied as spending on fulfillment centers. The drop is clearly due to payables that were finally paid. Amzn refuses to cite hard numbers. Everything is a mix of adjectives and adverbs.

    They can depend on amazon to come up with headlines based on vaporware to stymie any appreciation in the apple PPS (the latest being an iPad killer). Amzn did announce a fulfillment center opened in Washington state. This will generate hundreds of jobs. Probably means 300 minimum wage jobs. Actual payroll costs probably including benefits $10 million max a year or $2.5 million a quarter.

  2. As far as Amazon is concerned, I was always under impression that, regardless of how much they have been advertising the Kindle as the best thing since sliced bread, they have treated it as a loss leader for their e-book store. The price they charge for the hardware can’t really be raking in any meaningful profits, considering the microscopic thinness of that margin if it even does exist (meaning, if it is not what I propose, a loss leader).

    In other words, Amazon must be quite indifferent to the effect iPad has on Kindle: people who bought Kindle are also buying e-Books in Kindle format, which they are now reading on the iPad (on the Kindle app), and Amazon is still generating revenue on all those Kindle e-books.

    One thing may be a cause for some concern for them, though. Once Apple’s eBook store begins to approach the inventory of the Kindle store, iPad users will slowly begin migrating away from the Kindle store (why bother, when iBooks is so nicely integrated in iTunes?), and that may worry Amazon. For now, though, they’re quite happy.

    1. I don’t know about you but I’ve always preferred the elegance and readability of the text kerning and fonts on iBooks than Kindle. I’ve come to love iBooks for its simplicity and the way page turns are mimicked as if on a real page. I never get tired of that or the way iBooks gets out of your way while you read.

      I do have the Kindle app on my iPhone and iPad and do read books occasionally on it – mostly the free stuff that Amazon dishes out from time to time – but for me I’ve grown accustomed to iBooks and the Kindle doesn’t hold a candle to it.

    2. One thing may be a cause for some concern for them, though. Once Apple’s eBook store begins to approach the inventory of the Kindle store…

      I think they should be worried now. I have the Kindle app. Haven’t used it once. Everything I’ve ever wanted to buy has been available on iBooks. Mind you, I’m not a heavy consumer of e-books (bought three, sampled two others), but I’d hazard a guess that iBooks already carries most of what the average consumer might be looking for.


      1. Oftentimes I’ve surfed over to the Amazon Kindle store to look for something that’s not available on the iBooks store and find that it’s not available on the Kindle store too or that its release has been held back to a similar time frame to that of the iBooks store. So in a functional sense the iBooks store library in no way loses out to the Amazon store even now as we speak.

  3. Those cell phone guys are not going to produce a pocket sized mini-computer that makes phone calls overnight. What do they know about software creation?

  4. Only 82%?
    Apple is doomed… They need to fix this before they fail. Lol

    IMO as far as the iBooks/kindle issue.
    Apple should make iBooks for Mac. The iPad is great, but some people wan t to read the books on the computer also. My uncle does, one of the reasons he bought the kindle. My mom is afraid to buy iBooks also.. Same reason.
    I dont agree with them, but I know there are a lot of people that think that way.

  5. What is in “Other”? 9% of the market doesn’t even rate a passing sentence like “Other includes such brands as …”? I think Apple has 91% of the market.

    1. I think you’re right. There’s no way the iPad has a mere 82%. What may be wrong with their numbers is they are counting “shipments” as sales because those are the only numbers available. Motorola and Samsung have not released any sell-through numbers that I have seen. Apple sells every unit shipped, the others, nowhere close.

    1. Exactly. If the numbers are to be believed, you should see one non-Apple tablet in the wild for every four iPads. I see iPads all the time but have never seen a single non-Apple tablet other than on display at a store.

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