“Remember those Apple ads that cast the Mac as a 20-something, self-satisfied hipster while the PC was portrayed by an older, square-looking guy in a brown suit?” Brandon Griggs asks for CNN. “Well, those characterizations, unfair as they may be, appear to have some truth to them.”
“An unscientific survey by Hunch, a site that makes recommendations based on detailed user preferences, found that Mac users tend to be younger, more liberal, more fashion-conscious and more likely to live in cities than people who prefer PCs,” Griggs reports. “Of the 388,000 Hunch users who responded to a question about computer loyalty, 52% identified themselves as PC people as opposed to 25% who said they are Mac devotees. Hunch then cross-referenced those responses with answers to other questions to draw cultural distinctions between the rival Mac and PC camps.”
“The results suggest Mac users can be seen, depending on your perspective, as bolder and more creative — or elitist and more pretentious,” Griggs reports. “The report found that 67% of Mac users have a college or advanced degree, as opposed to 54% of PC users.”
Griggs reports, “Mac users also are more likely to describe themselves as computer-savvy and ‘early adopters.'”
Read more in the full article here.
MacDailyNews Take: A quick remembrance of the umpteen IT doofuses we worked around/outsmarted in our past lives — as you can likely imagine, wherever there was only Windows PC dreck, we left a trail of Macs and new Mac users in our wakes — confirms at least some portion of these findings to be true.
[Thanks to MacDailyNews Reader “DMac” for the heads up.]
Are all Apple Mac users gay guys or women? – September 21, 2007
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
More evidence that Mac users are smarter than Windows users – July 16, 2004
Nielsen/NetRatings: Mac users tend to be better educated and make more money than Windows PC sufferers – July 12, 2002