“Conde Nast is tapping the brakes on its drive to deliver iPad editions of all its magazines, according to company employees, acknowledging that conditions aren’t quite right yet to deliver the ideal app editions at the kind of scale that advertisers want,” Nat Ives reports for AdAge.
“That hardly means Conde is done with the iPad. It remains committed to creating iPad editions for its titles, with an undisclosed one planned to arrive in May,” Ives reports. “But Conde Nast enthusiastically planned for the iPad even before the device was out, telling employees in February 2010 that it would introduce iPad editions of Wired, GQ, Vanity Fair, The New Yorker and Glamour. Since then Golf Digest, Self and Allure have followed.”
Ives reports, “Conde titles without iPad editions include W — whose app edition had originally been expected in February — Vogue, Teen Vogue, Details, Architectural Digest, Brides, Lucky, Golf World, Bon Appetit and Conde Nast Traveler. Many of these titles are now eyeing releases in the third quarter, the fourth quarter or even early 2012.”
Read more in the full article here.
MacDailyNews Take: It’s the pricing, stupid. When you magazine publishers get it right (plus turn on subscriptions instead of trying to peddle individual issues and include everything (at least) that’s in the print issue in the iPad edition) then you’ll find rapidly improving conditions. Until then, you will continue to flounder. In such a situation, deciding to tread water does nothing but delay the inevitable.
[Attribution: AppleInsider. Thanks to MacDailyNews Readers “Fred Mertz” and “James W.” for the heads up.]