According to the latest research from Strategy Analytics, Apple overtook Nokia to become the world’s largest handset vendor in revenue terms during Q1 2011. In revenue terms, Apple is now the world’s largest handset vendor, smartphone vendor and tablet vendor.
“We estimate Apple’s wholesale revenues for its iPhone handset division stood at US$11.9 billion in the first quarter of 2011. Apple overtook Nokia for the first time, which recorded a lower US$9.4 billion of wholesale handset revenues. With strong volumes and high wholesale prices, the PC vendor has successfully captured revenue leadership of the total handset market in less than four years,” Alex Spektor, Senior Analyst at Strategy Analytics, said in the press release.
Neil Mawston, Director at Strategy Analytics, added, “In revenue terms, Apple is now the world’s largest handset vendor, smartphone vendor and tablet vendor. Apple’s proprietary ecosystem of hardware, software and services has proven wildly popular and hugely profitable. However, rivals are chasing hard, particularly the Android vendor community, whose global installed base of smartphones we estimate will exceed that of Apple’s by the end of 2011. Nokia is also investing heavily with Microsoft and Apple will be a key target for them next year.”
Global Handset Wholesale Revenues in Q1 2011
The full report, Apple Becomes World’s Largest Handset Vendor in Revenue Terms in Q1 2011, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here.
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China.
Source: Strategy Analytics
MacDailyNews Take: Don’t worry, Microsoft’s Windows Phone ’07 will catapult Nokia back to the top in no time. 😆
Hold on, iCal’s freaking out:
The development of mobile phones will be similar in PCs. Even with the Mac, Apple has attracted much attention at first, but they have still remained a niche manufacturer. That will be in mobile phones as well. – Anssi Vanjoki, Nokia’s chief strategist, November 30, 2009
Microsoft’s Windows Phone ’07 U.S. launch was a dud; Nokia worried? – April 12, 2011
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Why Nokia is toast – February 12, 2011
Apple now the world’s largest mobile phone vendor by revenue – January 20, 2011