Mobile phone world unit sales leader Nokia recognizes errors in execution that have led to its eroding market share, according to a German language report by Sandra Louven for Handelsblatt. “In the past, Nokia focused too much on technical issues, instead of optimizing the design of our phones,” said Anssi Vanjoki, Nokia’s chief strategist. “But I am very confident that we now know what we must do, namely to build cell phones that are easy to use and that look good.”
Louven reports, “The Finns stand with a market-leading share of nearly 37 percent, but the new competition from Apple and from BlackBerry-maker Research in Motion in the retail business has the giant duly concerned; especially in the high-margin smartphone business.”
Louven reports, “‘Technically, the Nokia phones were much better than the iPhone,’ said Carolina Milanesi, the market researcher Gartner. ‘But were too complicated to use.’ In the coming years, ease of use will decide success and failure, said Vanjoki.”
Louven reports, “Still, Vanjoki expects that, in the end, Apple will amount to little importance in the market. ‘The development of mobile phones will be similar in PCs,’ predicts the chief strategist. ‘Even with the Mac, Apple has attracted much attention at first, but they have still remained a niche manufacturer. That will be in mobile phones as well.'”
The full article via Google German to English translation is here.
MacDailyNews Take: With a “Chief Strategist” like that, it’s no wonder Nokia is hemorrhaging market share, euros, and employees like there’s no tomorrow; because, for them, there likely isn’t. This quote ranks right down there with beleaguered Palm’s then-CEO Ed Colligan who said in November 2006, “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.” Ed presaged his company’s fate by disappearing into obscurity earlier this year. The quote for which Vanjoki will likely be best-remembered (you might as well just start chiseling now, headstone carver) has been iCal’ed for copious and gleeful future use.
[Thanks to MacDailyNews Reader “Karwa” for the heads up.]