Apps to run on new iOS device? Mystery placeholder name appears on Apple’s App Store

“A number of universal applications on the iOS App Store have listed an unknown product placeholder name — ‘ixMac.MarketingName’ — as a compatible device, fueling speculation that Apple could be poised introduce apps on a new device,” Sam Oliver reports for AppleInsider.

“The App Store bug has appeared under the compatible devices list for a number of universal applications, or software that runs on Apple’s entire range of iOS devices — the iPhone, iPod touch and iPad,” Oliver reports. “The unknown product ‘ix.Mac.MarketingName’ does not appear on all universal App Store applications, as MyVoice Communication Aid, which relies on GPS data and voice input, and Bing for iPad, which is not a universal application, do not include the listing. But many other universal applications, like Marvel Comics, do feature ‘ix.Mac.MarketingName.'”

Oliver reports, “That led Engadget to suggest that ‘ix.Mac.MarketingName’ is more than just a glitch, and perhaps a placeholder for a new supported device that will run software from the App Store.”

Read more in the full article here.

MacDailyNews Take: Apple TV?

Related articles:
Gartenberg: Apple TV quickly going from hobby to serious business – December 27, 2010
Frommer: Get ready for the Apple TV App Store – December 21, 2010
Apple sells one million Apple TV units in first 90 days – December 21, 2010
Apple TV code hints at support for external storage, DVD players, iOS apps, FaceTime – September 28, 2010


  1. I think it has been put there to see how many rumors and what the wildest rumor is that someone could develop. It is just SJ playing with your minds! You are now in the Twilight Zone.

  2. I don’t think it’s Apple TV, because the user interface is so different. Can you can design an app to be “universal” between a touch screen device and one that uses a very simple remote control with half-a-dozen buttons? Apple TV doesn’t even have a cursor on the screen to point. Perhaps it would work for a simple app…

    If this is not some joke being played by Apple, perhaps that “placeholder” is referring to an iOS app running as a Dashboard widget, on a Mac with Mac OS X Lion. The only issue would be representing “multi-touch” on a cursor-based system, but since you can use multi-touch gestures if you have a Magic Trackpad, Magic Mouse, or MacBook with “glass” trackpad, I can see how it might be done.

    Many new Mac users are coming to Mac through an iOS device, so it would be a good move to further entice them to “get a Mac” instead of another Windows PC. It would make for a nice “one more thing” at the Lion launch.

  3. I’m really hoping it’s an ipad running a slightly smaller version of lion (like ios with applescript/automater and a windowing system (yes I have tried a windowing system on the ipad at native resolution, it works nicely, the only issue is the size of the close button on the title bar))

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