“Gene Munster, a Piper Jaffray senior research analyst, said in a research note today that he believes Apple will enter the TV set market by the end of next year,” Dalrymple reports. “If Munster is right, that gives Apple two years to design and manufacture the television.”
Dalrymple reports, “An all-in-one TV could include built-in Apple TV, MobileMe access, the iTunes Store, and use of the same network as computers.
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No, just no.
Yeesh. They drag this one out every year.
Let’s add Apple should buy:
1) Sony
2) Netflix
3) Dell
Wish they would do a deal with Vizio, ATV included
Love Vizio, love Apple
I could be wrong, but this seems way out of Apple’s interests.
No.
To reiterate, no.
And finally, in closing, no.
Behold! The 40 inch iMac!
NO…what’s the point unless Apple comes out with Holgraphic 3DTV before anyone…no screen needed.
this is the most ridiculous thing i’ve ever heard.
why wouldn’t they just beef up appletv and then everyone with a tv will get the benefits?
To agree with many others here:
No.
Just no, no, no.
This makes no sense. Apple wouldn’t have anything to bring to the TV industry that would fix some poor user experience that Apple TV doesn’t already handle.
Also, TV makers had a tough time selling TVs this year because so many people have bought new flat TVs in recent years. TVs simply aren’t frequent purchases. Apple is much better off sticking with and improving AppleTV than getting into TV sales.
Gene Munster doesn’t have a clue. Apple will update the Apple TV for apps and possibly come out with a keyboard/trackpad for it for web use, but they ain’t bringing out an actual television set.
with prices dropping daily, margins on TVs are shrinking like crazy. why would they enter this market? it makes no sense from a business standpoint, unless they market some sort of millimeter-thick OLED TV or something
I’m sorry to go on, but I have to say “no” about this some more.
No, no, no.
But what really pisses me off is that ANYONE called an EXPERT could suggest this. SOMEONE GOT PAID TO SAY SOMETHING THIS STUPID.
I’ll stop the all caps and pause to let that sink in. Someone. Got. Paid. For. That. Drivel.
RRRRRRRRR!!!!!! HULK SMASH!!!!!!
@ChrissyOne
Is that how you would have repelled Julian Assange’s advances?
I don’t think there’d be a court case to answer to otherwise.
Actually, usability is a problem with TVs, ever try to tell your grandmother how to play a DVD over the phone.
So, not an impossibility as far as I can see, and they do bring something to the usability table.
–Ron
When Apple can do the same thing for TVs it did for smartphones, there will be an Apple TV.
You could embed an iOS device, such as the AppleTV, into HDTVs. I don’t expect that to happen, but it would be an interesting development.
Historically Apple has shown that it will enter any market where it has a technological advantage with a hardware and/or software ecosystem that will allow it to dominate the competition and make a good return on their investment.
Just because I cannot see the potential doesn’t mean that Apple doesn’t.
But Sandwich Man said it would happen! Like 4 years ago! Sandwich Man is the reason I started reading this site all those years ago.
Yes, of course. It will be announced the same day as iPhone flip/nano, the 5″ iPad, the 7″ iPad, and the iLatte.
It’s called an Apple TV. It’s not actually a TV.
Not to be so incredulous, because this speculation is spurred by two things: 1) most manufacturers are starting their own internet enabled TVs and 2) Apple does not like to put their own software on other people’s devices. Since they are unlikely to allow access to iTunes store or native support for iTunes and iPhoto libraries directly through third party TV software (correct me if I am wrong – they might already allow this. I know on PS3s, this can only be done with a work around), it is tempting to conclude that Apple could compete in this area by producing their own TV.
However, Apple had the sense to make Apple TV $100 so it is an easy add on. Whether native support for iTunes (both the store and libraries on home computer) and iPhoto, and integration with iPad/iPhone are enough to differentiate from software on those TVs is unclear, but I think another advantage is that Apple can create the best user experience (UI and ease of integration) in this area.
Sorry but TVs are already idiot proof.
Apple does not need to improve the TV user experience unless they have some ground breaking technology like holographic projection so the video looks like it is being performed on your coffee table as a stage.
I think Apple’s ultimate goal is for tablets to serve as primary content viewing devices, all connected to a households big screen for the occasional sharing of content. This wouldn’t require Apple to make a display, just a really cheap connected box (see Apple TV).
All the people hinting about Apple holographic technology are not being forward thinking nor insightful.. They are just relating to a previous Apple patent for 3D holographic technology that they read about previously.
I wonder how far along they are with that tech…
I don’t think there’s a significant amount of profit to be made in that commodity-driven industry — at least not by Apple’s standards.
I already have an Apple TV. It’s called an Apple TV.
Like others have said: NO!
What I’d love to see Apple do is take a crack at the automobile. Shit, they could probably buy Ford outright.
Apple will never sell a TV. They might sell a display that could work as a TV (something to replace the now defunct 30″ perhaps) with the right inputs, but I would seriously doubt it. Far too easy to connect any existing TV to a Mac or to an iPad or iPhone.
What Apple could do is provide software integration between TV sets and the iOS Remote application that improves a user’s experience with their TV set.
“If Munster is right, that gives Apple two years to design and manufacture the television.”
I agree with the consensus – it won’t happen. Apple doesn’t do low margins, and it must look at Sony’s failing “Google TV” with a “We knew that would happen” sense. Incorporating Apple TV into those made by one or more vendors is certainly doable, but those vendors won’t pay Apple what the latter gets in profit from their own set-top box.
Actually….
The problem with the current Apple TV(ATV) is that its NOT a TV. Its another platform that you must switch over too. You have to make a decision and commit to watching ATV content. That means switching video sources, switching audio sources, etc. Not that big a deal, but enough that it prevents users from browsing or surfing content while say a commercial is playing on that live program your watching. A seamless experience and consistent interface between content sources is something Apple could do very well. I for one cant wait.
unless apple unveils a television as thin as an an ipad, 45 inches, 3d without glasses, 5 hdmi ports, shiney helicopter glass back, comes with an apple tv, a very easy to use interface, and oh yeah, a touch screen, it’s crap.
this would be an innovation on the current television market. and i couldnt imagine it costing less than 10,000 dollars :S (i also doubt the technology exists to make that product…)
if they made a regular television they would be stepping into a tough market bringing no innovation, with the motto “it’s pretty, so buy it”
the comments on this page are right. no. apple will not release a television as televisions are defined today.
Maybe just maybe apple would want to do this. I mean just look at their cinema display imagine a screen that beautiful and probably a lot bigger with all your iTunes mobile me Netflix DVDs and whatever apps that apple is bound to add to their apple tv plus cable which would probably be left on espn because that is what u would only use it for… Sports, because u have everything else equipped with the tv. That definitely sounds like something I would want. compared to other TVs it would be miles ahead. and also I have serious doubts about a 3d holographic tv
“Will Apple release a TV by end of 2012?”
Are they holding one hostage?
HotinPlaya
Vizio decided to swing the other way…with Android (not that there’s anything WRONG with it…)
As far as big names in TVs, what happened to Pioneer?
And how is that new Bose overpriced unit doing?
Of course, Apple could always claim that there TVs were
“The most expensive television set in America; and darn well worth it”
I mean, look where it got Curtis Mathes…..
“that there”?
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That there ain’t what I meant to say.
Shoulda been “that they’re”…..
As Sweet of an idea it sounds, I don’t see many buying. Go figure, how many people will actually buy it. Apple will charge want $2950+ for a 46″ version. When you can get a 46″ LED TV for $799 or a regular 46″ LCD for $499. Even a 55″ LCD for $999. Is it worth the extra $$$$ for having an Apple branded Television with a Built in Apple TV?? Better off just getting an $99 AppleTV or hooking up a Mac Mini.
I made that pricing guess as Apple wants $1000 for a 27″ Cinema Display.
No way in hell; however, Apple could include a tuner, ala EyeTV, into an iMac. Definitely no dedicated TV. That’s a world of hurt, just like BluRay drives.
Not a chanse. But not a stretch.
No. Hell no!
Entry level LCD and LED TVs dropped almost 40-50% between April and December. I bought a 42″ LED during black Friday sales, and used the price match guarantee three times over the next 30 days!
All this to say Apple’s habit of not dropping product prices before releasing new ones would bite them badly, in a market where there’s already reasonably priced low end and premium units. I say no to the idea.
I couldn’t see Apple making their own TV set if holographic 3D isn’t on the horizon.. I find more plausible Apple allowing other TV makers to incorporate the Apple TV software into their standard television for a fee…
Yes, yes and yes.
I just bought a Sharp Quattron 60in and this has to be a preview of what’s to come from Apple. This Quattron TV has Aquos Net with Netflix and Vudu built-in. No extra box (Note to those AppleTV owners). Apple can just partner with Sharp (they already do on some of their displays anyway). The Quattron TV even looks like a gigantic iPad with rounded corners.
I bought a 40″ LCD 2 years ago for $2000. I just bought a 46″ of the same brand for $746. Apple will not get into the TV business, ever!
ChrissyOne, are you a girl? Because your name sounds like a girls name.
Apple will release a TV only if they re-invent the whole category. Personally I can’t be bothered with all this streaming media from home servers to another box under my TV – aka Apple TV.
I want the whole experience integrated ie. regular digital TV with Apple TV interface and access to Apple TV content/ other streaming content and onboard storage for me to record programs I want to watch again, so I’m not running three or four devices where one would do.
Unlike the majority of you, I think it will happen – a bit like the Power PC to Intel transition that blew so many people’s minds.
The ipad is the answer.
OSXand iOS become merged future “iPads of different sizes will be capable of being personal and and or group viewing screens able to display all kinds of media.
The NC facility comes online and adds cloud computing and provides a market place for independently produced TV and movies and media of all kinds.
Apple will have enough clout in addition to carry sports and other live events.
Just as people now use an iPod for music anywhere Apple will broadcast all kinds of media” direct to your iPad. Small iPad 9.7 or large iPad 30-40″ all will be able to do sophisticated computing and media consumption.
The future is iPad.
@Ballmer’s left nut
@steve32465
Stop with the offensive C1 posts.
Woo Wee, somebody has a thingy for Chrissy!
I see Apple working with tv manufacturers to embed an apple tv in their screens, but why pointlessly make more competitors for themselves? Unless, as someone pointed out, apple has some breakthrough screen technology they can sell exclusively.
“I don’t think there’s a significant amount of profit to be made in that commodity-driven industry — at least not by Apple’s standards.”
This is exactly Apple’s approach. You could have said the above about PCs, mobile phones, music players, and netbooks.
TV prices are starting to stabilize (they can’t keep growing much more — they can’t get much cheaper). The next two years could be a perfect window for Apple to add value and differentiate enough to carve out a significant new market for their take on the TV.
Despite the size and picture quality, TVs actually suck (the way phones did before the iPhone). Crappy interfaces. Takes too long to “flip” channels, no simple or intuitive way to find what you want to watch. Etc.
Apple will kill it.
I hope so. Then Apple TV would really BE Apple TV.
Steve wants to change the way you watch TV–LCD not required. AppleTV + iPad or iPhone + iTunes offers the ultimate in time/place shifting since the invention of the VCR! Choose what you want to watch, when you want to watch it for a small fee. You can even choose whether to rent or own your entertainment.
The problem is we are used to getting our TV content for “free,” except it isn’t free since you have to weed through the commercials. (I said “weed” since a lot of people DVR and FF through them, but their is still the hassle of dealing with the commercials.) And if you pay for cable/satellite (even Hulu), you *still* have to deal with commercials.
The Apple ecosystem gives you the opportunity to gain 22 minutes of your life back for every “hour” of TV you watch for $0.99 an hour. Your time is worth more than you think. At minimum wage 22 minutes is worth $2.66.
We don’t value our leisure time. Just think if what we could accomplish if we used this new “commercial” free time for other pursuits.
Don’t forget Steve isn’t pushing colored sugar-water on us, he wants to empower us to change the world.
@ GriffinFX: spot on!
@ HotinPlaya: Vizio sucks. Smart people pay for Apple because they know it works. Other people buy Vizio because they’re too cheap to buy a good display.
Apple hasn’t exactly set the world on fire with its line of cinema displays, which are excellent but, like Pioneer Plasma displays, too expensive for the average consumer to consider. There is not much profit to me made there.
If, on the other hand, Apple actually wants to compete with Netflix (which seems to not need Apple as much as AppleTV needs Netflix), then it will have to do something. I don’t think rebranding someone else’s displays is the answer, but coordination will have to happen to get AppleTV integrated into new home cinema displays. Perhaps Apple will license out AppleTV technology and throw their “AppleTV inside” stickers on Panasonic or Samsung plasmas.
The rest of us will just continue to output DVI video from MacbookPro to video projector, audio directly to pre-amp, and call it good enough.
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Honestly, I wouldn’t be surprised if they do, and I wouldn’t be surprised if they don’t. If they do, there will be some people who spring for it, and then others will just say, “No thanks, I’ll just take the box,” and then go and hook it up to whatever TV they want. I could see that scenario happening.