Facebook displaces Google as most visited site in U.S.

Facebook was the top-visited Website for the first time and accounted for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%).

The combination of Google properties accounted for 9.85% of all U.S. visits. Facebook properties accounted for 8.93%, and Yahoo! properties accounted for 8.12%. The top 10 Websites accounted for 33% of all U.S. visits between January and November 2010, an increase of 12% versus 2009.

Other top searches from various categories include:

Personality – top 5 people searches:
1. Kim Kardashian
2. Oprah
3. Rush Limbaugh
4. Miley Cyrus
5. Glenn Beck

Movie Titles – top 5 searches from within Movies category:
1. Star Wars
2. Paranormal Activity 2
3. Avatar
4. Transformers 3
5. Harry Potter and the Deathly Hallow

Music – top 5 searched for artists/bands:
1. Lady Gaga
2. Justin Beiber
3. Eminem
4. Taylor Swift
5. Michael Jackson

Branded Destinations top 5 search terms:
1. Disney World
2. Disneyland
3. Six Flags
4. Universal Studios Orlando
5. Great Wolf Lodg

Top TV show searches from Television category:
1. Dancing with the Stars
2. American Idol
3. Young and the Restless

• Television – The top generic search term was “hulu.”
• Sports – the top searched for athlete was Tiger Woods and the top sports team was the Dallas Cowboys from within the Sports category.
• News and Media – the top searched for person was Bret Michaels followed by Tiger Woods and Sandra Bullock within the News and Media category in 2010.
• Real Estate – the search terms “houses for rent” and “homes for rent”, combined topped the combined searches for “houses for sale” and “homes for sale” in 2010 within the Real Estate category.
• Real Estate – Realtor.com was the top search term overall.
• Employment – Indeed accounted for 2.47 percent of all searches in the US among the top 50 terms for the Employment category in 2010 when combining common search terms – e.g., indeed and indeed.com.

Source: Experian Hitwise


  1. Recently deactivated my Facebook page and moved all my Google Docs into Pages and on to my iDisk. Hoping Apple gets the server farm up and running with better cloud-enhanced iWork apps. Also wish that MobileMe calendars could be published, then it’s bye bye GCal.

  2. How does facebook make money? I do not “do” facebook, twitter and I want Ping off my computer. I’m old enough where my friends are starting to die, not starting facebook a page.

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