“In the year of the iPad’s release, Mac sales continue to break records,” Upbin reports. “Apple sold 3.89 million in the fourth quarter, up 27% over the prior year’s quarter, and 3.47 million in the third quarter, up 33% over the third quarter of 2009.”
Full article here.
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Mr. Dell and Mr. Ballmer, there is iPad cannibalization. Guess where?
That’s because the iPad is second device. It can’t cannibalize Mac sales.
“It hasn’t happened yet.”
It is not going to happen. Mac sales are eating out the Wintel PC sales and iPad is eating the Wintel PC and rest of what is left.
There are obviously people who own something like an iMac already and decided to get an iPad instead of a MacBook for their “mobile” computing. So yes, there has been some “cannibalization.”
However, the growth in Mac sales has been so strong that any cannibalization effect has been negated and hidden. In fact, the iPad’s “halo” effect (to drive NEW Mac sales to first timers) is much greater.
But it’s mostly irrelevant. Whether it’s a Mac or an iPad, it’s still an Apple product. And often, Apple gains BOTH an iPad AND Mac sale to the same customer, within a short period. The real losers are Apple’s competitors, who are losing more and more sales Apple (in every conceivable way).
That any observer can suggest the iPad will cannibalize the company’s other products, demonstrates how persistent ignorant misunderstanding of Apple remains to this day.
I don’t see the cannibalization in my own organization. We have purchased iPads and subsequently new iMacs and MacBook Pros. The iPad doesn’t do everything I do with the iMac or MacBook Pro. I seem them on a continuum.
Base level: iPhone for quick mobile access to data
Intermediate level: iPad for larger screen but still mobile access to data
Higher level: MacBook Pro: Some mobility, full OS X accessibility
Very good points, Ken1W.
One more thing: The only part of the Apple line I haven’t found a use for is the MacBook Air. But the I need the large 17″ MacBook Pro for photo editing and the like.
@bon: “That’s because the iPad is second device. It can’t cannibalize Mac sales”
People also buy Macs as secondary devices. So there’s no reason it can’t cannibalize Mac sales. For instance, instead of buying a MacBook, someone may decide to buy an iPad as a secondary device… I did. I have an iMac on my desk, and an iPad I use around the house.
I would say it was the opposite… iPad, iPod, and iPhone sales all are increasing Mac sales.
I love my MacBook air. It’s a 17 inch laptop I see no use for.
@Jeff
Agreed! In addition to how well they sell and how good of a product they are the iPod, iPhone & iPad additional drive Mac sales.
Steve & company really are evil geniuses at creating the halo effect.
All Apple products are Trojan Horses. You buy one, then you buy another and another. It snowballs until you have all Apple products. So, Apple doesn’t care if you buy an iPad or a Macbook. In the end, they’ll get all your discretionary income.
MacAir is perfect machine for my normal household internet and web work ….
Where the iPad is used in my work, showing pics of work and other docs to potential and current customers ….
iMac is work machine that does a lot of heavy lifting ….
Wife uses a 13″ MacPro as she likes the larger screen …
As for the iPad taking away form Mac sales, yes in some cases, but the halo effect is adding way way more ….
And the iPad, unlike iMac and MacBooks, will get immediately passed down once a new generation comes out …. I know of at least 3 iPad owners that will pass down their iPads to their kids or grandkids – So at least 3 new iPads plus mine or 4 total will be purchased when the next generation comes out …. Now we do the same with our other Apple products but not as quickly – Even the iPodTouch we keep for a few generations before passing down … but not the iPad …
iPad is such a huge hit for Apple and it has not even hit the mainstream user yet, give it a little more time to catch fire … It has only just begun ….
i think mac products are like pistachios, have you ever tried to eat just one?
It’s Trojan horse!,
I showed my 1st gen iPhone to a lady friend when they 1st came out and showed her my iMac! I received a ” Christmas” email from her today and noticed she now has a @me.com addy and the email was sent from an iPad !
I replied and asked her if she was all Mac now? Here is her reply
“Yes I am all “Apple/Mac” now. just got my IMac last month (that was last thing!). I have 2 Iphones (3 & 4), Ipod, Ipad, MacBook, Apple TV and now the IMac!! Only thing I guess I don’t have is an Ipod touch and I just use my old IPhone 3 for same purpose since I now have the Iphone 4!!”
I guess I should add we are long distance friends, will be seeing her and hubby in April
@KenC
STFU!
Quoting the source article:
“A halfnymous blogger named Dario D. wrote this post “Apple’s Problem: Selling Macs” on December 12. Dario D. is so right and so wrong. He lays out a very compelling case, one that has been made time and again, why homo economicus should be avoiding Macs: They’re vastly overpriced when matched up spec-for-spec with their Windows 7 PC counterparts; PCs have closed the gap in ease of use; Mac marketing seduces people with low self-esteem.”
Pure troll drivel, pulled right out of Dario D.’s deceitful rectum.
Example 1: Not one professional study of the cost of Macs versus Windows PCs ever found PCs to be cheaper ‘when matched up spec-for-spec’ when the ACTUAL cost of each computer was considered. Shelf price + Total Cost of Ownership – Return On Investment = Actual Cost of anything. Macs win on Actual Cost every time and have done so for decades, as in for over 20 years. You won’t find a professional study that disagrees with this statement.
Example 2: A bully, aka a troll, is a person attempting to over-compensate for extremely low self-esteem. So isn’t it interesting how Mac users don’t go around trolling PC users. It’s almost always PC users who troll the Mac users. Kind of makes you go ‘Hmm’.
Another name for troll drivel: Propaganda
Oh, I forgot the best part!
Example 3: Dario D. is quoted as saying “PCs have closed the gap in ease of use.” No. Go check out any computer and take a look at the NAME of the boot drive. Does it have a name? Or is it merely labeled as “C:”? It couldn’t be easier to tell a Mac from a Windows PC. Nor could the LACK of ease of use of Windows be more glaring.
(0_o)
And ask yourself ‘Whatever happened to the A: and B: drives?’ DOS lives. You can’t wake up from this nightmare.
snowball effect
Is it just me or did everyone miss the bit where you have to plug your iPad into a Mac (or a PC 🙁 ) to activate it?
Why waste time on obvious hit-whoring troll-fest opinion pieces. There are no facts, therefore it doesn’t rate as an actual article.
The iPad is a satellite device… just like the moon orbiting the earth. Although in my house it’s more like a planet with multiple moons. Come to think of it, that’s why I name my MacBook Pro “Jupiter”.
Or maybe the iPad is really more like a Star Trek shuttlecraft (Galileo?)… It always returns to the Enterprise.
I bought a new MacBook pro in October and an iPad this month. They are for totally different purposes.
@Mr. Reeee
I love your analogy with the shuttle craft 😀
yes off course the ipad can’t cannibalize mac sales: it doesn’t replace your computer, it adds to it
In other news: Bicycles Sales Having No Impact on Sales of Automobiles