RUMOR: Apple to buy Sony

Apple Online Store“Sony shares rose 3 percent on Tuesday on speculation that Apple, in its bid to join the gaming bandwagon, was vying to acquire the company,” Carl Bagh reports for International Business Times.

“Reuters reported that the speculation was fueled by a report from Barron’s that stated that cash-rich Apple could be aiming for acquisition and named Adobe, Sony and Disney as potential targets,” Bagh reports. “Apple currently has $50 billion in cash reserves and has a market capitalization of $282 billion while Sony has a market cap of $34 billion. Financially Sony is within Apple’s reach.”

MacDailyNews Take: Pretty much anything is within Apple reach if they want it badly enough. And these sort of rumors are to be expected after Jobs’ comments regarding Apple’s $51 billion cash pile during last Monday’s conference call.

Bagh reports, “It is surmised that Apple is primarily targeting Sony’s gaming segment which includes its PlayStation line of products. Apple lacks a significant presence in the gaming industry where Microsoft, with its Xbox line of products, and Nintendo are major players. Sony’s PlayStation console has been used by it to piggy-back its other products like Blu-Ray player as it has adopted HD technology on its gaming console. The gaming platform can fit into Apple’s model as it can leverage the product to augment game offerings on its iPhone and iPad devices. Also Sony’s TV line of products can be used by Apple to complement its Apple TV.”

MacDailyNews Take: Apple lacks a significant presence in the console gaming industry. The handheld gaming industry is another story entirely: Apple’s iOS devices surpass Sony PSP, close in on Nintendo DS, in U.S. gaming – September 15, 2010

Bagh reports, “Another area which could be appealing to Apple is Sony’s semiconductor business as Apple attempts to closely integrate its hardware with the software. Sony has developed a new CELL processor with Toshiba and IBM which enhances multi-media performance and vector calculation devices… However, Sony is a diversified company with interests in electronics, gaming, media and financial services. Thus an overall Sony portfolio would not fit into Apple’s strategy. Also Sony is a key Google partner; it recently released Google-TV powered HDTV models. Though Sony comes with multiple appendages that Apple will have to deal with, whether Apple has the sufficient managerial strength to absorb and turnaround a beleaguered corporate [entity] like Sony is suspect.”

Full article here.

MacDailyNews Take: Sounds like somebody’s pumping some SNE.

119 Comments

  1. Buy it, gut it, burn it… if the parts are worth more than the whole. Blu Ray, Playstation franchise, content catalog… may be worth the plunge if the intent is to play chop shop – keep the diamonds, dump the crap. Sony’s name is not worth much these days, won’t be missed.

  2. Buy it, gut it, burn it… if the parts are worth more than the whole. Blu Ray, Playstation franchise, content catalog… may be worth the plunge if the intent is to play chop shop – keep the diamonds, dump the crap. Sony’s name is not worth much these days, won’t be missed.

  3. It seems to me like YOU ALL have been living under the rock! To say that Sony product sucks , is such a stupidity ! I have different Sony products and they all work great for years , Apple and Samsung are like manufactured pop stars, their fame is proppeled to stardom within last 8-9 years . SONY BRAVIA NX AND HX SERIES ARE THE BEST IN MANY REVIEW SITES – SONY CYBERSHOT WX 55 THE BEST COMPACT CAMERA IN 2010 – PS3 INTRODUCED BLU RAY BEFORE 5 YEARS – SONY X WALKMAN HAVE BETTER SOUND THAN IPOD – SONY MAKES CCD CHIPS FOR NIKON ,CANON , FUJI PROFESSIONAL CAMERAS – SONY PROJECTORS ARE AMONG BEST IN WORLD – SONY MAKES THE BEST ELECTRONIC PRODUCTS IN EVERY CATEGORY EVEN TODAY ,WITH ALL FINANCIAL STRUGLLES !!! It’s not all in sales , something is in spirit …

  4. It seems to me like YOU ALL have been living under the rock! To say that Sony product sucks , is such a stupidity ! I have different Sony products and they all work great for years , Apple and Samsung are like manufactured pop stars, their fame is proppeled to stardom within last 8-9 years . SONY BRAVIA NX AND HX SERIES ARE THE BEST IN MANY REVIEW SITES – SONY CYBERSHOT WX 55 THE BEST COMPACT CAMERA IN 2010 – PS3 INTRODUCED BLU RAY BEFORE 5 YEARS – SONY X WALKMAN HAVE BETTER SOUND THAN IPOD – SONY MAKES CCD CHIPS FOR NIKON ,CANON , FUJI PROFESSIONAL CAMERAS – SONY PROJECTORS ARE AMONG BEST IN WORLD – SONY MAKES THE BEST ELECTRONIC PRODUCTS IN EVERY CATEGORY EVEN TODAY ,WITH ALL FINANCIAL STRUGLLES !!! It’s not all in sales , something is in spirit …

  5. Anonymous coward “Radde” needs to get off the crack:
    “Apple and Samsung are like manufactured pop stars, their fame is proppeled to stardom within last 8-9 years… SHOUT SHOUTY SHOUT SHOUTER SHOUTEST!”

    Samsung? Ignored.

    Apple has been the brightest star in the computer community since its incorporation on April 1, 1976. What rock have you been living under?

    Face it: Sony is dying from Marketing-As-Management. As soon as they kick out the Marketing Morons and bring in an entrepreneurial executive staff Sony will return to being a great company. Until that happens, rumors of Apple buying Sony will go on and on . . .

  6. Anonymous coward “Radde” needs to get off the crack:
    “Apple and Samsung are like manufactured pop stars, their fame is proppeled to stardom within last 8-9 years… SHOUT SHOUTY SHOUT SHOUTER SHOUTEST!”

    Samsung? Ignored.

    Apple has been the brightest star in the computer community since its incorporation on April 1, 1976. What rock have you been living under?

    Face it: Sony is dying from Marketing-As-Management. As soon as they kick out the Marketing Morons and bring in an entrepreneurial executive staff Sony will return to being a great company. Until that happens, rumors of Apple buying Sony will go on and on . . .

  7. I dont know who the “brightest star ” is … Windows or Linux… Oh yes that Linux is acepted by computer community widely …I know everything about Sony ‘s bad management , i’m not a kid .And i know a lot about Apple , but my message was angry and adressed to those 20 something people who knows only iphone or ipod. Ok Apple is famous since 1976 , but if you want to talk about history then you know that Sony has the most WORLD ‘S FIRST product. More than any other brand. I’m talking like a consumer , i don’t care about management i care about product.

  8. I dont know who the “brightest star ” is … Windows or Linux… Oh yes that Linux is acepted by computer community widely …I know everything about Sony ‘s bad management , i’m not a kid .And i know a lot about Apple , but my message was angry and adressed to those 20 something people who knows only iphone or ipod. Ok Apple is famous since 1976 , but if you want to talk about history then you know that Sony has the most WORLD ‘S FIRST product. More than any other brand. I’m talking like a consumer , i don’t care about management i care about product.

  9. I like this particular article It gives me an additional input on the information around the world Thanks a lot and keep going with posting such information. I appreciate the concern which is been rose. The things need to be sorted out because it is about the individual but it can be with everyone.
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