Why an iOS-powered Apple TV is a very bad idea

Apple Online Store“By now you’ve probably heard that Apple has scheduled a press conference for September 1st,” Chris Seibold writes for AppleMatters.

Advertisement: The iPad. With a 9.7″ touch screen & amazing new apps, it does things no tablet PC, netbook, or e-reader could. Starts at $499. Shop Now.

“What do people imagine will happen to the Apple TV? They imagine it will be renamed the iTV and run iOS, the same OS that runs the iPad, the iPhone and the iPod touch,” Seibold writes. “The benefits of such a change are immediately obvious. Apple will sell more apps, people already know how to use iOS so there is no learning curve and Apple can make everything more integrated. The idea is perfection encapsulated, a no brainer, the easiest move in the world, right?”

Seibold writes, “How do you use any of the apps? How do you fire up, say, the Weather app? In iOS you touch it. Chances are your TV doesn’t have a touch sensitive screen. So you can’t launch the app by touching it… In short, expecting Apple to come up with some kludge to make a remote act like your finger on your non-touch screen TV is too much to ask.”

Full article here.

MacDailyNews Take: Devil’s Advocate disclaimer: Apple iTV requires Apple iPad, iPhone, or iPod touch or optional Apple iTV Multi-Touch Remote for iTunes App Store app use. iTV works best with iPad, but also works well with an iPhone, iPod touch or Apple iTV Multi-Touch Remote (sold separately).

55 Comments

  1. @ jax44

    Even with simple apps, you have to touch on-screen “things” to select the MDN article you want to read, go “Back,” etc. The only way to know what you are touching is to look at your “remote control.” The more complex the app, the more you need to look down at that screen. When used normally, you are already constantly looking at your iDevice screen and simply touch it. As I commented in an earlier post, having to look back and forth from the TV screen (six feet away) to your iDevice screen (12 inches away) would be really annoying, and you would simple stop using your TV screen to see what is already on your iDevice screen.

    The only way it may work for some purposes is to make the iDevice screen into a blank tracking surface, one you do not need to look at to use. You can create special iTV apps that are controlled by motion and “gestures” on that tracking surface. You keep your eyes on the TV screen and move your fingers on the tracking surface without having look down to touch any particular spot. Then, there is also no need to transit a huge amount of data over the wireless network, to constantly mirror what’s on the iDevice screen to the TV’s screen.

    Perhaps the dedicated remote control that comes with the iTV will even have a built-in tracking surface, for use with whatever new interface Apple is designing for iTV.

  2. Why is the writer of this article assuming that iTV apps will be the same as the iOS apps? It is more likely that iTV apps will use a different interface, be it with the Apple Remote or a Wiimote-like device (Apple has the patent for something like this).

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.