Google and Verizon propose ‘Net Neutrality’ rules, but exempt wireless

invisibleSHIELD case for iPad“Google and Verizon this afternoon outlined their widely rumored proposal for net neutrality guidelines,” Electronista reports.

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“As expected, the terms would focus on wired controls but would sacrifice fairness in wireless to reach the goal,” Electronista reports. “The FCC would be the only official body and would have authority to ban both blocking or throttling legal traffic as well as limit prioritization of certain content, but only on wired networks. Both wired and wireless networks would have a requirement for transparency, which would require any carrier to clearly disclose how it shapes traffic and other limits on the network. Wired services could have special services such as IPTV, but these would have to be clearly separated from general Internet access so they aren’t used as forms of cheating the neutrality rules, the two companies said.”

Electronista reports, “Google’s motivations behind the deal have already been called into question. The search firm is heavily dependent on Verizon for Android phone sales and would stand to lose significant market share and mobile ad revenue if its carrier partner backed away.

Read more in the full article here.

Read “A joint policy proposal for an open Internet” by Alan Davidson, Google director of public policy and Tom Tauke, Verizon executive vice president of public affairs, policy, and communications here.

41 Comments

  1. This is funny. Google and Verizon think they are so clever with a BS compromise like this. Everyone knows that “over the air” internet traffic is the sweet spot. In the short future the biggest chunk of online advertising will be in the mobile market. No one will care about land lines for internet.

  2. Despicable. Google used to be like Apple in that they wanted to take on the world to make it a better place. Now they’ve got dollar signs in their eyes and have so much power that they’ve lost their grounding. Not to sound dramatic, but they’re the next evil empire. Microsoft was nothing compared to what Google will be.

  3. So, Google is staking its future on the wireless space? Interesting.

    In other words, Google could charge the cable companies for access to Google Search, YouTube, and its cloud services, but they would remain free to wireless partners like Verizon.

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