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“In a research paper published this month by two professors at Texas A&M University, the authors argue that the only way to understand the slavish adoration and over-the top financial success of Apple and its ‘Jesus Phone’ (the iPhone) is to understand its minimalist, white-walled stores as the new churches of the tech generation,” Quain reports. “‘The religious-like behavior and language surrounding Apple devotion/fandom is an example of ‘implicit religion,” Prof. Heidi Campbell, one of the authors of the study, told FoxNews.com. Implicit religion can happen when the use of, say, technology becomes a substitute for belief and behaviors once attached to religion and religious practice, she said.”
Quain reports, “That, according to the authors, explains why fans still believe when the leader of the Church of Apple, Steve Jobs, blames consumers for the poor reception of the company’s cell phone (clearly, users are holding their phones incorrectly). In fact, they flock to buy the device despite its serious design flaws.”
MacDailyNews Take: There are no “serious design flaws” with iPhone 4. All antennas — including television, radio, GPS, and cellular antennas — can experience attenuation. For more, please see: Understanding attenuation and signal loss. FOXNews.com has this article in their news/tech section and it is not labeled “opinion” or “commentary” or anything of the sort. That is a mistake and possibly criminal. Apple should demand an apology and a very prominent retraction from FOX News and this abject moron John R. Quain and potentially launch a libel suit against either or both in order to set an example.
Quain reports, “So if they wanted to, could Apple devotees actually create an official Apple religion? After all, many believe in the power of the iPhone and millions of consumers would buy any product the company introduces, flaws and all.”
Full article here.
MacDailyNews Take: Quain ought to get together with Daniel Lyons and have a jealous asshole powwow.
And Steve Jobs is our messiah. *Shhhh* (He’s thinking. I think he might speak.)
Every Fox News pundit I know despises academics. Funny they thought it was worth reporting this one.
Fox News is a religion. Millions of Americans watch and listen to this fiction and blindly believe what they are told, mistakenly taking it as “fact”
MDN still watching Fox News…and we all thought you were Fair and Balanced.
I stood in line to get tickets for The Who once: that makes Roger Daltrey my deity? No wonder why I disliked college: the profs!
aggies should not be allowed to do “research”!!!
PR,
Dear knee-jerk liberal, you might want to read past the headline before posting next time.
If you did, you’d find that MDN is ripping FOX News and their “reporter” to shreds.
Thank you for your time, you reactionary simpleton. No wonder you voted for Obama.
Apple’s success is for a reason, it’s no accident.
People on the outside looking in cannot rationalize it with facts so they have to assign these bullsh*t religious metaphors to Apple in an effort to understand it.
Sorry folks but the days of declaring Apple is for fanboys only is over.
Heck, they claim Global Warming is a religion too…
Only difference is our God comes bearing us gifts:
iPhone
iPad
iPods
iMac
MacBooks
MacBook Pros
Mac Pros
and um.. MobileMe…. yeah!
So will FaceBook have a Draw Steve Jobs Day?
Opinion is news to Fox.
*** my apologies for bad grammar before, I was spitting mad when i typed it.
@Tiger Leopard
And one opinion is all you get, from all the other traditional “news” outlets combined.
why not , i bet there’s a lot less people been killed in the name of the mac compared to the other mainstream religions
The design flaw of the iPhone is in the placement of the antenna, not the fact that it attenuates. Engineers at cell phone companies are well aware of the attenuation issue, and that’s why none of them were stupid enough to wrap the antenna around the outer rim of the phone.
Opinion is news to every news station these days.
Well you know if FoxNews says it’s true ….
Research from Texas A&M? You can’t be serious!
Aren’t they in Dell Country?
At “First 2010, then 2012”. At least the liberals require a knee.
Sounds like someone got a research grant and had to make a flashy pronouncement so the money appeared well-spent.
Ignoramuses have been saying Apple is a religion for decades.
Obviously they haven’t used an Apple product or they’d be converted and understand ;^D
What is amusing is how much sheer idiotic commentary Apple inspires. These asinine ‘reporters’ are so far from reality that all they do is reveal their own mental illnesses.
Show me any “news” from Fow News that doesn’t contain this kind of sensationalized, inaccurate reporting…
Dear First 2010, then 2012
Steve is also a simpleton since he voted for Obama?
Go buy a Droid, Steve is a progressive, burn.
There’s a difference between having faith in Apple and having faith in a deity; Apple actually exists.