Apple earnings preview: From cuddly underdog to Evil Empire?

“‘When Apple, Inc. was the soft cuddly underdog, everyone loved them and rooted for the company’s success and, just like when the Boston Red Sox finally won the World Series, it was easy to be an AAPL fan as the company triumphed,’ suggests Paul McWilliams, who offers a bullish review of the stock prior to its earnings release after the market [today],” Steven Halpern reports for BloggingStocks.

MacDailyNews Take: Everyone most certainly did not love Apple, nor did they root for the company’s success. Quite the opposite, in fact.

Halpern reports, “The technology specialist and editor of Next Inning newsletter explains, ‘However, now that AAPL has won a position near the top of the world in both its markets and for the valuation awarded by the stock market, everything AAPL does is viewed with new and critical scrutiny… Under Jobs’ leadership, AAPL has created new markets that have been wildly embraced by consumers and, as a result, driven AAPL to where it is now one of the most highly valued companies in the world, more highly valued even than its old arch enemy, MSFT. While we could blame AAPL’s recent decline on what the press has determined is a bad antenna design on its new iPhone 4 and, in doing so, we most certainly wouldn’t be wrong, isolating only on that would be a mistake. What’s happening in the larger picture is AAPL has moved from being the cuddly underdog to become the new ‘Evil Empire,’ a title it has ironically taken from its old nemesis, MSFT. Leading an ‘Evil Empire’ is a new role for Jobs and one I’m sure will teach him some new lessons.'”

Halpern reports that McWilliams wrote, ‘Setting aside emotions for now, I continue to believe AAPL merits a higher price than we saw at its last 52-week high. Again, I don’t know that the market will see things this way and, at least in the near-term, I think emotions will be more important than numbers. However, in the longer term I think numbers will win.'”

Read more in the full article here.

35 Comments

  1. so sick of the tech and financial media. all media really.

    I wish Larry Ellison would date Linday Lohan to give them something to do and leave the facts about technology to the rest of us.

  2. What a crock. Idiots are swayed by emotions. But intelligent investors follow the fundamentals, particularly cash, cash growth, earnings and earnings growth of any publically traded company. Winners use logic, and fools trade on emotion.

    “Be greedy when others are fearful, and br fearful when others are greedy.”
    – Warren Buffett

  3. Good grief. I just enjoy using my Apple stuff. Thrills of pleasure. If somebody doesn’t like it, use something else.

    The Antenna Song should be the national anthem.

  4. And a P.S.
    Really the only ones who matter in the Love Department are the people buying Apple’s products. We’ve never listed to the tech media rants and raves anyway or we’d all have switched to PCs back in the 90’s.

  5. There’s always a backlash. As soon as things began to turn around for Apple I predicted a backlash. I figured first kids would turn against Apple, and it wouldn’t be “cool” to use Apple tech any more because that’s what kids do. Then the media would start picking on Apple because the one thing the media loves to do is destroy a success story.

    I just hope Apple takes it in stride and continue to pursue excellence.

    Lately it seems as though they need to spend a bit more money on quality assurance. Handing out a few copies of a product to internal people doesn’t cut it anymore.

  6. “Leading an ‘Evil Empire’ is a new role for Jobs and one I’m sure will teach him some new lessons.”

    Yeah, like cease supporting liberal Democrats who probably want to break up your company. Wonder what Steve’s political beliefs look like these days after feeling the pain of a Democratic reign in DC.

  7. @Bongo

    I agree… to an extent. Apple has grown exponentially both in terms of market share (in multiple & new markets) and in number of fans since the days of the “Think Different” campaign, the pre-iPod era when Apple truly was an underdog.

    Now that Apple has *pwned* the music industry and is doing the same to the cell phone industry (and the Mac halo effect is constantly growing too), Apple certainly has a growing share of detractors. This is not uncommon for anything that gain mass appeal very quickly (Facebook, Miley Cyrus, reality TV,Obama, the list goes on…).

    The difference between Apple and MS, and why the title “Evil Empire” does’t now & never will fit Apple, but does work for MS is simple. It’s why a part of the reason Apple has grown so rapidly: their products simply work! Actually, their products rock! Anntenaegate is based on 99%+ hype and FUD, on the other hand, the BSOD among other MS screwups (Vista?) is quite real and painful for their users.

  8. Maybe I’m cranky because I have a cold, but I am sick to fucking death of these stupid fucktards inventing history so they can stick to writing the same boring, trite, overused narratives instead of actually practicing journalism and writing an original story with facts and context and a point mired in that boring shit called reality.

    Instead we get “Oh, looky, the scrappy little underdog found success and became the monster it hated”. Brain dead, revisionist and fucking lazy.

  9. “Yeah, like cease supporting liberal Democrats who probably want to break up your company.”

    Herpity derp. This Democrats are socialists thing would be funny if it weren’t so sadly wrong. We have two parties in this country. One is right wing, the other is REALLY right wing.

  10. It is a strange part of human nature to want to knock the one on top. People liked doing it with Microsoft, and now it seems Android is becoming the new underdog darling. What is it about going mainstream that earns resentment?

  11. Today’s Media= Evil Empire

    Who else dives in to highlight everything negative? The Media.

    Who tired to bring Apple down chasing a non-issue? The Media.

    Who takes sides in politics and reports according to their point of view? The Media.

    Who is owned, operated by evil rich people who control the news like puppeteers? The Media.

    Enough said. Who’s the evil empire now?

    Granted, there are honest, hard working media reporters out there and they are awesome but their are small compared to the evil media giants.

  12. There is no way to draw an evil parallel between Apple and Microsoft. Apple has made an occasional mistake, and are forced by constant spying by competition to be secretive. But there is no equivalent to the evil practiced by Microsoft, no stories of “cut off their air supply,” or “knife the baby.” It’s like trying to equate a mild, center-left politician with fascists, communists, and nazis.

  13. You will have strong opinions to ether side of whatever issue. Be it religion, politics, platforms, whatever.
    Personally, I love my Macs, I love OSX, I love my iPods, I love my iPhone, I love my Time Capsule, and I like my Apple TV mostly all the time. The only time that I resented Apple was when they rendered thru a Firmware update, my Blue and White G3 un-upgradable once the G4 was released. The literally disallowed me to upgrade to the new processor and it took more than 6 moths for 3rd parties to re-enable a fix for this issue. That was not cool and was purely motivated with new sales in mind, not the customer. Other than that, I have had pretty good luck with Apple.

  14. Yawn.

    Wired ran the whole Apple is Evil story line, what, 3 or 4 years ago?

    What next – the floppy disk is dead?

    The good thing about Apple is they have a very, very well defined mode of action. It has remained the same since Steve Jobs returned. If it wasn’t evil before, it isn’t evil now. I think the bad things about them, whatever they might be, are just now more out in the open to see. That’s what happens when you have 10s of millions of devices out there and 10s of millions of users.

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