Apple earnings preview: From cuddly underdog to Evil Empire?

“‘When Apple, Inc. was the soft cuddly underdog, everyone loved them and rooted for the company’s success and, just like when the Boston Red Sox finally won the World Series, it was easy to be an AAPL fan as the company triumphed,’ suggests Paul McWilliams, who offers a bullish review of the stock prior to its earnings release after the market [today],” Steven Halpern reports for BloggingStocks.

MacDailyNews Take: Everyone most certainly did not love Apple, nor did they root for the company’s success. Quite the opposite, in fact.

Halpern reports, “The technology specialist and editor of Next Inning newsletter explains, ‘However, now that AAPL has won a position near the top of the world in both its markets and for the valuation awarded by the stock market, everything AAPL does is viewed with new and critical scrutiny… Under Jobs’ leadership, AAPL has created new markets that have been wildly embraced by consumers and, as a result, driven AAPL to where it is now one of the most highly valued companies in the world, more highly valued even than its old arch enemy, MSFT. While we could blame AAPL’s recent decline on what the press has determined is a bad antenna design on its new iPhone 4 and, in doing so, we most certainly wouldn’t be wrong, isolating only on that would be a mistake. What’s happening in the larger picture is AAPL has moved from being the cuddly underdog to become the new ‘Evil Empire,’ a title it has ironically taken from its old nemesis, MSFT. Leading an ‘Evil Empire’ is a new role for Jobs and one I’m sure will teach him some new lessons.'”

Halpern reports that McWilliams wrote, ‘Setting aside emotions for now, I continue to believe AAPL merits a higher price than we saw at its last 52-week high. Again, I don’t know that the market will see things this way and, at least in the near-term, I think emotions will be more important than numbers. However, in the longer term I think numbers will win.'”

Read more in the full article here.

35 Comments

  1. Quality objective fact based journalism has vanished. Everywhere. In the tech field, in the political field, even in science. It is all FUD.
    There was a time when a person would get two newspapers in order to reach their own conclusions when given the facts. We know that people will always write to a bias, but that is different from the utter propaganda and lies we see these days!
    It seems that this crisis of information has grown in the last two generations to produce a nearly dysfunctional society.
    It’s tragic, really.
    A journalism degree seems to simply allow some one to string a few words together (occasionally grammatically) but without any critical thought. Editors have a political agenda and there only seem to be two sides to an issue. Both of them at extreme ends of the scale.
    ‘Sad, really. I think I’ll go read a book!

  2. So what’s new? AAPL has been bagged, ridiculed and made the butt of all manner of humor since it’s inception as a company in the late 1970’s. With success comes JEALOUSY and ENVY? So what’s new today?

  3. Imagine a new kid at the local high school who excels at everything he does: academics, sports, extracurricular activities. It’s inevitable that some kids will mightily resent the presence of someone who makes everyone else look so bad.

    This is the position that Apple is in. They make their competitors look really bad, and some people resent the implications. What else is new?

  4. @ Brian:

    I agree, to some degree. But in a LOT of cases, the idiots who are swayed by their emotions are the ones buying the PRODUCTS, and you better believe their habits are monitored by the so called “logical” investors…

  5. @C1
    Don’t expect that (agreeing with tmac) to happen very often… Even Thurott and Enderle say something reasonable once in a while.

    IMO, Apple handled the situation just fine. It was blown out of proportion for various reasons – notoriety, revenge, greed, envy…you name it. Apple did the research and reasonably addressed the problem. And if anyone (including MDN and their free bumper campaign) thinks that they influenced SJ into taking action, they are wrong. SJ isn’t swayed by the feds, lawsuits, or the moguls of industry. And he has also shown that he values quality over quantity – that applies to customers, as well. Apple is wealthy and healthy and, thus, can afford to take unpopular positions in situations in which other companies would be groveling. Pucker up and kiss it, I say. Apple did not get where it is by following others.

  6. You’ve got that wrong! While Apple & Yankees might be a stretch – Apple does play more attention to true quality, Apple is NO Dead Sox wanna be. They share with the Yankees a Passion to be the best you can be!

    The Yankees can’t quite catch Apple!

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