Apple unleashes four new FaceTime ads (with video)

Following their FaceTime introductory ad (directly below), Apple has unleashed four new television ads promoting iPhone 4’s new video calling feature.

Apple – iPhone 4 – TV Ad – FaceTime (Intro):

Apple – iPhone 4 – TV Ad – Meet Her:

Apple – iPhone 4 – TV Ad – Smile:

Apple – iPhone 4 – TV Ad – Haircut:

Apple – iPhone 4 – TV Ad – Big News:

MacDailyNews Take: To call these ads winners would be too much of an understatement. FaceTime is the killer app that will power the iPhone’s continuing bloodbath.


  1. Yeah I could have sworn blind Mr Jobs said face time never freezes, mine does and quits almost everytime despite being on a 20MBPS connection 

  2. While I think video calling is certainly a killer feature for some (i.e. people who previously couldn’t use a phone because they need to use sign language, people who want to see family members who are distant from them etc), I don’t know that it will be a killer feature for most people.

    Video calls have been available for years here in Australia and they seem to barely be used by anyone who doesn’t *need* to use them. Evidence here would seem to suggest that people are happy making voice calls. And it’s not like it was hard to make a video call (not on the phone I had at least), and it could be done over 3g, so connectivity wasn’t really a limiting factor.

    I get the feeling that until there is a general shift in how people *want* to communicate (via video rather than just voice) video calling probably isn’t going to suddenly go ballistic.

    But, you never know. Maybe someone can manufacture a need/desire in the populace, or maybe things will naturally shift that way on their own.

  3. @Craig

    Agreed–just look at the shift to texting–it’s less stressful than talking to a voice you can’t see.

    Video calls are like being on TV for most people I think–not fun.

    Still very cool if you want or need it though!

  4. Those are some incredibly cloying ads. Effective emotionally, but is having a kid the only hook they could com up with? Sheesh.

    iPhone 4: the phone for breeders.

  5. I love the ads, they are very personal and touching.

    However, all of these individuals are holding the phone using the ‘death grip’…fortunately you can only use FaceTime within a WiFi network, otherwise we might be seeing a completely different type of commercial. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  6. Not trying to be the knucklehead of the bunch but all these spots seem way too sanitized. Very painful to watch. Love Apple to tears and think FaceTime is brilliant but here’s hoping the second round of ads is much better than these ones.

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