Apple unleashes four new FaceTime ads (with video)

30 Comments

1. What the ads are trying to convey is that you can ‘be there’ when it is important. It’s about the moment. I think they do it fairly well except that they sound too scripted.

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2. A bit sweet. I’m waiting for the one that starts “You miserable a**hole.”

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3. Hum.

   I don’t understand all this. For me FaceTime was just a small feature of the iPhone. It’s cool I guess but not really very exiting. Maybe I don’t get how big this is. What I find more exiting is the screen and the A4 processor.

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4. I am one of those that instantly hated the original ad. To me, it looked manipulative and out of synch somehow. The music didn’t click, the camera movement was predictable, the light, colour and settings looked too polished and not natural. Everyone felt like great actors. It was just too ‘commercial.’ It threw in all the Ad-clichés in the book save the puppies.

   These new ads, on the other hand, have that Apple magic. No more unnecessary easy-jazzy tune, the background is invisible as I don’t even remember what they were. The foreground and the only thing that lingers are the stories, as how a good art (commercial or otherwise) ought to be.

   Just my 2 cents.

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5. These are cool but let’s have afew real world examples, because FaceTime ain’t just gonna be used for nice stuff.

   Probably won’t sell an iPhone bit here they are:

   1. Ex-girlfriend f-bombing her ex boyfriend as she saw him out with a new girl.

   2. Landlord demanding overdue rent from a student.

   3. Grandma who lives abroad has died.

   4. Brother is late visiting family

   5. Wife moaning about the traffic and the husband having to cook dinner and look after the kids.

   And the list goes on…

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