Joe Wilcox: ‘I was wrong about Apple iPad’

Zinio Digital Magazines - Reading Revolutionized“The world does need an Apple tablet — and perhaps others — contrary to what I asserted in late January,” Joe Wilcox writes for BetaNews. “Gloaters will circle my admission like vultures pecking a carcass, but that’s the penalty for being wrong. Yes, I was wrong. I admit it. Flail me in Betanews comments or other blogs. Surely Macheads will peck away even my bones. Go ahead. I won’t often give you such opportunity.”

“Some quick background: I bought an iPad on April 17th; earlier, I gave 12 reasons why I wouldn’t. One reason for buying outweighed the 12 for not: The need to test the tablet so I could write more authoritatively about it. Apple most assuredly wouldn’t send me a review unit; I don’t pucker up and kiss PR butt with loving soliloquies about how great are Apple products — although this post is about as close as there may be for a long time,” Wilcox reports. “On May 24th, I sold the 64GB iPad to a friend for a little less than what I paid for it. He since bought two more iPads (one 3G). But I missed the iPad and couldn’t quite say why at first. I didn’t need the device. Functionally, iPad overlapped with smartphone and laptop”

“I was wrong,” Wilcox admits. “On further reflection, I realized that iPad offers fresh functionality: Immersion. I find there are fewer reading distractions, and content is better presented than on a laptop and browser. I’m more focused and retain more of what I read. For reasons not easily explained, I find myself more thoroughly reading iBooks than defaulting to the skimming I sometimes do with physical books. Part of this immersive experience is the technology, but also how iPad is used. Apple’s tablet is a sit down and focus device, as much because of size and shape as screen and user interface. The totality — physical design and software benefits — is immersion.”

Wilcox reports, “On June 10, I bought another 64GB iPad.”

Full article here.

MacDailyNews Take: Enjoy your iPad, Joe!

57 Comments

  1. @me in LA: did exactly that, despite probably never having a need to post something on BetaNews ever again. Now we’ve just got to work on Thurrott (I presume Enderle is beyond salvation…)

  2. Joe… Let me educate you a bit here and now.

    We Fanboyz as we are dubbed don’t spew halve truths or out right lies. Apple has ALWAYS made superior products in the tech relm. Apple is where they are today because they EARNED their place at the top through innovation. What you know now about iPad is what I have known all along since 1987. It is a dam shame Jobs got booted from his own company. In retrospect I am glad his ousting took place. Why? You ask. Because if Jobs was not ousted OSX would have never seen the light of day. NeXTSTEP was the cornerstone upon Jobs return. The rest is history my friend. I am just pleased as punch to find out that you are able to Think Differently today. Welcome to to something Insanely Great.

    Peace.

  3. I said back in January that it would take people actually holding it and using it to get the point of the iPad; shoulda iCal’d me. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Props to the dude for admitting he was wrong…we could use a bit more of that in this society.

  4. It took apple 4 generation to get the iPhone right. The iPad 1 is still not available, nor is the pricing. It even looks like the iPhone 4 is available sooner than the iPad. Guess where I will put my money. At least not in the first or second generation iPad.

  5. Anybody can make a mistake. Takes balls to admit it. So I’m not going to pile on Mr. Wilcox.

    Ballmer, on the other hand, is an unrepentant moron — some combination of his pride and his agenda prevents him from being objective about his mistakes. Microsoft would have done better with a monkey in his office. Because nobody at Microsoft would have listened to the monkey.

  6. “Apple most assuredly wouldn’t send me a review unit; I don’t pucker up and kiss PR butt with loving soliloquies about how great are Apple products”

    Yeah. That’s probably why. Couldn’t be that you’re just not that important.

  7. “One reason for buying outweighed the 12 for not: The need to test the tablet so I could write more authoritatively about it.

    I wonder what has brought on this sudden bout of journalistic integrity in Joe.

    Could it be the two million reasons in two months? Or that hardly an iPad has been returned to seller for not being of merchandisable quality nor fit for use? Or is journalistic integrity the real new learning for Joe?

    As for “immersion”, all he’s done is regurgitate in different words, Steve’s “intimate” comment from the Keynote…

    I suspect Joe found himself increasingly cut off and up a blind alley with his obtuse “celebrity through notoriety” stance and had to find a way back to reality to continue earning a crust…

    And this attempt to appease is also designed to take the tarnish off his name.

  8. Good for Joe! This kind of article counts for quite a bit “out there”.
    Immersion is a good way of thinking about it.

    I tend to think of my iPad as transparent.

    When I use it, I barely think about it. It disappears.
    No technology I’ve ever used has given as similar experience.

  9. @ 1down…

    You should do as I have done with every recent Apple invention. Go ahead and purchase version 1, keep it for a year, sell it on ebay or craigslist for a little less, and sometimes much more, than you paid for it originally.

    I’ve made so much $$ on my iphones that His Steveness is paying me to use his phone now, and that includes reimbursing me for the early cancelation fee I paid from verizon to switch over to ATnT.

    Don’t wait for v2, it won’t come out until next January. Get one now and sell it at Christmas. You’ll thank me for it.

  10. “Give the guy a little credit. He owned up in public; not an easy thing to do.
    Compare with Paul Thurrott’s flip flop and you’ll like Joe’s approach a lot more.”

    Hey come on, Paul called iPad an iDud, the second they announced it, and later said “anyone who says this things a game changer is a tool”

    And later called the iPad a game changer. What’s the problem?

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