Apple’s iPad has blood on its touchscreen: eReader-maker iRex files for bankruptcy

“Even with the fact that Best Buy started selling iRex Technologies‘ DR-800SG online back in February, it doesn’t look like the company has any good news to report,” Evan Selleck reports for SlashGear. “On Tuesday, iRex Technologies was forced to file for bankruptcy in the Netherlands.”

MacDailyNews Note: The iRex Reader featured an 8.1-inch, 768×1024, monochrome e-ink screen with support for 16 shades of gray, a mini USB port, 3G wireless (Verizon in USA), and 2GB SD card storage. It retailed for US$399.99 via Best Buy’s online store.

Selleck continues, “According to the company’s CEO, Hans Brons, the company was forced to file for Chapter 11 due to ‘financial difficulties.’ We know that if you promise a product for a holiday release and don’t deliver, bad things can happen. But, to think that missing the launch window by a few months meant the demise of a company, well that’s simply staggering.”

Selleck reports, “You can probably also chalk it up to the competition that released in the same expected months of iRex’s eReader launch. Apple’s iPad…”

Full article here.

MacDailyNews Take: Bloodbath.

[Thanks to MacDailyNews Readers “CK” and “Dirty Pierre le Punk” for the heads up.]


  1. At least the design looks better than the first Kindle. Heck, I might even go so far as to say it looks cleaner than the latest Kindle, with that cluster of buttons. Unfortunately, it looks like a “me, too” device unable to distinguish itself from Kindle, Nook, Sony Reader, etc. The iPad’s color screen and multi-touch interface may seem like minor details, but they add up when coupled with the computer and iTunes integration.

  2. Several companies in that part of the world are going to get their head handed to them by Apple it seams. Isn’t Nokia Corporation in Finland. The iPhone and iPad are going to eat their lunch too!

  3. The moment Apple released the iPad, all monochromatic e-readers (Kindle, Nook, etc.) were immediately and irrevocably rendered obsolete.

    It’s no wonder that iRex had to shut down if this is thier only product. They didn’t even have time to get it off the ground. Amazing what missing a launch window can do to ya. *shrug*

  4. I played with a Nook at a B&N;last weekend. the WHOLE experience was craptastic. The e-Ink screen actually inverts and flashes when ‘turning’ a page. And it is not a touch screen.

    I had just come from the Apple Store on the other side of the Mall where I was playing with the iPads. Any book – touch a word, touch to look it up in the dictionary. Done. Simple, Elegant, Beautiful. On the Nook? Use the second screen down at the bottom to select the lookup function and then use arrow keys to navigate to the word you want to look up. Holy Crap that is so 1982.

    the iPad will kill the Nook, the Kindle, and every other POS e-Ink reader.

  5. iRex made some neat products but their biggest problem was price.

    They were charging $500.00 for the base model and around $1000.00 for a deluxe touch screen version.

    I’m sure the iPad contributed to their demise but I would submit that at those price points their business model was doomed from the beginning.

    As I have (as well as many other) said before; e-readers are a service consumption device; like cell phones.

    If you wan’t more money for them you have to give plenty of extra features, like an iPad or a smartphone, otherwise the consumer is going to expect a price point similar to a cheap subsidized cell. Amazon would sell many more Kendels if they could get the price down to around $150; or $100.

  6. Dedicated eReaders are limited, transitional devices. They’ll be around for a minute or two, then disappear.

    People are sick of lugging a trunk full of one-trick-pony devices around, ALL with incompatible ports and rechargers. These things are doomed.

  7. I’m not sure if we can totally blame the iPad for this company’s demise. From the looks of the product and its price, I’d say they were doomed for failure anyway. The iPad just helped speed up their inevitable death.

  8. If these sort of e-ink devices are going to survive they need to position themselves as cheap companions to the iPad – especially to students and people doing any sort of study or work where they want to have multiple sources to view at any one time. E-ink screens have definite qualities, but as direct competition to the iPad they’re just not going to cut it. A device like this needs to almost be disposable, like the notepad you use to scribble notes on.

  9. To me, it looks like they missed their launch window by about three years , . . . and perhaps like others here have said by about 200 to 500 dollars.

    And oh yeah, . . . where is their book market?

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