MacDailyNews presents live coverage of Apple CEO Steve Jobs’ WWDC 2010 Keynote Address

invisibleSHIELD case for iPadMacDailyNews presents live coverage of Apple CEO Steve Jobs’ WWDC 2010 Keynote Address, in reverse chronological order:

• Keynote ends.
• Jobs thanks Mark Papermaster and his hardware team, Jon Ive, the iOS 4 software team, Tim Cook and the ops team, and all of Apple’s employees.
• It’s not just a front-facing camera, it’s that plus 18 months of work to produce the software you won’t even notice when placing a video call.
• iPhone 4 video being shown. Reiterates the keynote info… The iPhone 4 glass is 30x harder than plastic.

• AT&T in U.S.: If your contract expiores anytime in 2010, you can get iPhone 4 for the same prices if you up your contract for two more years. Up to 6 months early eligibility for iPhone 4.

• iOS4 upgrades for iPhone 3GS and 3G (not all fetaures supported in 3G, no 1st gen iPhone support) – free upgrade available June 21st.
• Jobs: “We’ve finally found a way to get these upgrades for free to our iPod otuch customers and we couldn’t be happier.”

• Apple has “a real nice dock” for $29 and is doing their own case (as with iPad, called a “bumper” for $29 in various colors.
• 24 more countries after that in August, 44 more in September, so 88 countires by Septemeber 2010. Apple’s fastest rollout ever.
• Pre-orders start June 15, on-sale June 24th in U.S., France, Germany, UK, and Japan. 18 more countries in July.

iPhone 4 pricing: US$199 for the 16GB model, $299 for the 32GB model

• iPhone 4 comes in two “colors” – black and white.
• FaceTime is an open industry standard (big applause).
• Demo shows possibilities, including two people conversing via sign language over iPhone 4s.
• No setup required – you just need an iPhone 4 and WiFi.
• “FaceTime.” Works like iChat. iPhone 4 to iPhone 4. WiFi-only in 2010 (wa, wah – MDN ed.) “Need to work a little bit with the carriers…” – Jobs.
• Video caling “It’s real now – especially when people turn off their WiFi,” Jobs says.
• “In 2007, when we launched the iPhone, I got to make the first public call on the iPhone…” Ive’s face appears onscreen. “Hey Jony!” Jobs: “This never freezes up, so you haven;t turned off all the WiFi – let’s get it off please!” (WiFi ban at future events predicted – MDN ed.)
• Jobs makes video call to Jon Ive using his iPhone 4
• Jobs, “I really want your WiFi devices off…”

One more thing…

• Jobs: We think we’re going to be 48% of the entire U.S. mobile display ad market in 2H 2010. (Google overpaid wildly for AdMob – MDN ed.)
• US$60 million in iAds committed for 2H 2010. In just 8 weeks – off to a great start, says Jobs.

• AAPL: $253.2,0 -2.77 (-1.08%) at 2:29PM EDT

• Jobs demos Nissan ad for their “LEAF” electric car… “Not really finished, so they were hesitant to show it, but I really wanted to show you; I convinced them.” (audience laughs)
• Apple has only been selling iAds for about 8 weeks. Some brands: Nissan, Unilever, Citi, Geoco, Campbell’s, Sears, JC Penny, DirectTV, TBS, Disney (naturally – MDN ed.), Target, Best Buy, Liberty Mutula, Chanel, GE, AT&T(oh, forget it – MDN ed.), – those are just some of the brands who’ve signed on already.
• iAds will try to combine emotion of video and the interactivity of the Web while keeping users in the app.
• iAds exist to help our devs make money, so they can continue to create free and low-cost apps for users (which helps Apple sell devices – MDN ed.)

• Apple has 150 million credit card accounts within iTunes Store, App Store, and iBookstore.
• iBooks demo – highlighting, PDF bookshelf, bookmarks, notes, etc.
• iBooks: Buy your book once (wirelessly, too), download same book to all devices for no extra charge; iBooks automatically syncs your place in the text, bookmarks, and notes.
• iBooks comes to iPhone with iPhone 4 and iOS4.
• iOS 4 Enterprise features: Even better data protection; Mobile device management; Wireless app distribution; Multiple Exchange accounts; Exchange Server 2010 support, SSL VPN support
• Jobs: 100 million iOS devices sold milestone will happen this month
• iOS 4 developer release in dev’s hands today – out soon for general public
• Safari now adds Microsoft’s Bing as an option with Yahoo. Google stays default
• Jobs reviews switching between running apps; unifed Mail inbox – stuff we saw at iPhone OS iOS4 event
• Safari loads quickly now in the building
• Demo: Jobs, “Lets see if we really did turn off those Wi-Fi devices…” Pandora playing, switching to Mail – pages load (big applause).
• Over 1,500 developer APIs. Over 100 new user features. Some peoipl said we weren’t the first with multitasking. The same was true with cut/copy/paste. We take the time to figure out how to do it right.
• Jobs moves on: He’s finally done what should have been done long ago: iPhone OS is no more: it’s now iOS4!

• Nobody moves. Jobs, “I’ve got time.”
• Jobs: People backstage running around trying to figure out what’s going on with the network. There are 570 WiFi basestations in this room! If you want to see the demos, all of you bloggers need to turn off your basestations and put your notebooks down.

• iMovie for iPhone costs US$4.99 (which is a ridiculously low price – imagine being told this a few years ago. – MDN ed.)
• Themes within iMovie for iPhone feature transisitons, title fonts, backgrounds, etc.
• iMovie demo. There is no competition for this. Geolocaton info right into HD video titles. Mix in audio, photos…
• (Wow. It starts now. Google will have a perpetual beta ready to go with 25% of the features inlate 2012. – MDN ed.)
• Jobs inroduces iMovie for iPhone: Record in HD, edit with beautiful transition and titles right on your iPhone 4
• iPhone 4 video: HD video recording; 720 at 30 fps; Tap to focus video (Apple pioneered); Built-in video editing; One click sharing; LED flash.
• Jobs: “The photos are marvelous.” Shows high quality samples.
• Jobs discusses rear (main) camera on iPhone 4: megapixels are nice, but cellphone cameras are really about capturing photos and low-light photography, so we’ve gone to e 5 megapixel camera; backside illuminated sensor; 1.75 um size pixels; 5X digital zoom; Tap to focus; LED flash.

• Cool 3-D Jenga game – very impressive.
• Demo: Jobs, “Since this doesn’t require the network, we should be okay.” (audience laughs)

• iPhone 4 adds three-axis gyroscope (angular velocity); pitch, roll & yaw; rotation about gravity; Gyro + accelerometer provide 6-axis motion sensing; new CoreMotin APIs for devs; perfect for gaming (also-rans, start your copiers – MDN ed.)
• iPhone 4 has quad-band HSDPA/HSUPA – 7.2 Mbpsdown, 5.8 Mbps up
• Battery is larger now and with the A4, battery life goes up to 7 hours 3G talk, 6 hours 3G web browsing, 10 hourse, WiFi browsing, 10 hours video, 40 hours music, 300 hours standby.
• iPhone 4 is powered by Apple’s A4
• Jobs suggest devs use high resoultion images
• Jobs seems unhappy, goes into recap: 3.5 inch display, 960×640 pixels (4X more than 3GS),326 pixesl per inch, 800:1 contrast rations (4X better), IPS tech (like iPad) for superb color and better viewing angle, Incredibly sharp text and images.
• Jobs: “I’m sorry, I don’t know what’s going on. Scott, you got nay suggestions? Audience member shouts “Verizon!”
• Jobs skips trying to show Web sites – show off photos to show the display.
• Wi-Fi network saturated. AT&T 3G is no help either (big surprise – MDN ed.)
• (Unbelievably crisp. All other phones are going to look like blurry junk compared to this – MDN ed.)
• Jobs shows off difference. Says Appel has to get special projectors to show audince because it’s so extraordinary.
• Jobs: “Once you use a Retina Display, you can’t go back” (It’s like using a Mac – MDN ed.)
• Apple iPhone 4 has Retina Display – really crisp images, 326 pixels per inch – there has never been a display like this on a phone (and iPhone already had the most accurate display by far according to independent tests – MDN ed.)
• iPhone 4 is glass (scratch resistant) front and back
• Bluetooth, Wi-Fi, GPS, UMTS, GSM
• Integrated antennas right into the structure of the phone (three of them) in the stanless steel band that forms the phone’s structure
• Front-facing camera, 2 mics (for noise cancellation), microSIM, LED flash…
• 9.3mm thin, 24% thinner than iPhone 3GS – thinnest smartphone on market
Jobs introduces new iPhone 4: All neww design (like the one that leaked)

• U.S Mobile browser usage: iPhone OS – 58.2%, Android – 22.7%, RIM – 12.7%, Other – 6.4%
• Steve addresses some stats: Nielsen U.S. smartphone marketshare: RIM – 35%, Apple – 28%, WinMo – 19%, Android – 9%.
• Just crossed $1 billion paid to developers (70% of App Store revenue goes to devs).
• Jobs returns to stage: 5 billion App Store downloads milestone hit last week

• New version fetaures “strumming mechanic.” – (No, not Mike Rutherford, it’s a touch gesture – MDN ed.)
• Latest verison for iPhone/iPod touch features clasic rock from Roling Stones and Queen
• Next: Activision to talk about Guitar Hero…
• Adobe is hating life already.
• Now you’ll be able to farm anywhere. Oh, joy. Available at the end of June.
• Farmville will offer “withering crop push notifications.” (Audience laughs)
• Next up: zynga, developer of the infamous “Farmville.” Coming to iPhone OS. Not using Adobe’sFlash wink
• Netflix up first. CEO Reed Hastings on stage.Free Netflix for iPhone app coming this summer. Netflix to take advantage of Apple’s adaptive bitrate tech: menaing: 3G and Wi-Fi streaming
• Three new appsto be demoed
• Why apps are rejected: 1. Doesn’t function as advertised, 2. uses private APIs which can change without notice,3. the app crashes.
• Apple supports HTML5 and App Store platforms. 15,000 apps submitted per week now. 95% approved within 7 days (MDN’s latest update is among the 5% still waiting apparently)
• iBooks enhancements: Now you can make notes, bookmark pages, ability to view PDFs – applause
• Users have downloaded 5 million books via iBookstore in 65 days 5 of U.S. 6 biggest pubs say share of iBooks is about 22% in just 8 weeks
• Theo Gray, Wolfram Associates, email to Steve: “I earned more on sales of The Elements for iPad in the first day than from 5 yearsof Google ads on periodictable.com.”
• Steve touts developer success stories…
• There are now 8,500 native iPad apps int he App Store.
• Steve shows email he received: “I was sitting in a cafe with my iPad and it got a girl interested in me. Now that’s what I call a magical device!” (audience laughter)
• iPad video trumpets positive press attention, reviews worldwide
• Apple sells an iPad every 3 seconds. Shipping in 10 countries today
• Jobs: “iPad is an incredible success.”
• WWDC 2010: Over 5,200 attendees, 57 countries, sold out in just 8 days
• Steve Jobs takes the stage
• Breathe easy, Phill Schiller is in the building.
• 9:55am PDT: Please turn off your iPhones… and “PDAs” (!) Time to update the intro annoucement, Apple This ain’t the drive-in..
• AAPL:$ 254.85, -$1.12 (-0.44%) at 12:45PM EDT
• 9:43am PDT: Reminder: This page will update automatically every 60-seconds. Please don’t manually reload. It works, don’t worry. grin
• Hello to everyone who’s up late (early) in Tokyo and somewhat early in Hawaii!
• 9:39am PDT: Early admittance for Apple today…
• AAPL: $254.11, -$1.86 (-0.72%) at 12:35PM EDT
• 9:30am PDT – Due to heavy traffic we have switched our main page to this “lite” html page for the duration of Jobs’ keynote.

28 Comments

  1. • Jobs skips trying to show Web sites – show off photos to show the display.

    • Jobs: “I’m sorry, I don’t know what’s going on. Scott, you got any suggestions? Audience member shouts “Verizon!”

    • Jobs seems unhappy, goes into recap…

    Should be interesting to watch this if they post it. Jobs does very well when there are hiccups. Technically, though…relying on WiFi for a critical presentation? This is why the “cloud” ain’t quite yet ready for prime time.

  2. If they’d go back to streaming the keynotes live, they wouldn’t have to worry about all those reporters overloading the WiFi network with their live-blogs…just sayin’…

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