iPad-ready non-Flash video explodes online

invisibleSHIELD case for iPad“26% of Web video is now iPad-ready,” Philip Elmer-DeWitt reports for Fortune. “[That’s] up from 10% four months ago, according to a new survey.”

“It comes from Mefeedia, a media search website that indexes video from a wide variety of sources — from CBS and ABC to YouTube and Hulu, some 30,000 sources in all,” Elmer-DeWitt reports.

MacDailyNews Take: Not all video is created equal. As Steve Jobs explained in his seminal Thoughts on Flash open letter, “YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.”

Elmer-DeWitt continues, explaining that according to the latest Mefeedia survey, “Most sites that support HTML5 will detect iPad users and switch to an HTML5-compatible format. News stories are a mixed bag. New ones are mostly available in HTML-5, but most of the older content has note yet been re-encoded.”

Full article here.

MacDailyNews Note: Lately, we’ve noticed that YouTube video that we embed in our pages — video that has always been Flash-only — is now detecting iPhone/iPod touch/iPad users and delivering HTML5 video. Well done, Google!

34 Comments

  1. iPad + iPhone + iPod Touch = Momentum

    “When an object is moving, it has a non-zero momentum. If an object is standing still, then its momentum is zero.”

    Apple has been on “momentum” to greater heights the last 12.5 years!!! Buy AAPL ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  2. For real multimedia and game developers its easier to quit Mac platform than Adobe Creative Suite.

    In case of total Adobe-Apple war developers using a Mac must be prepared for:
    – Adobe will put much more effort to PC platform
    – Adobe will work closer with HP and nVidia on CUDA technology
    – Apple is no more computer company. Apple is interested in seling music and digital content for its “closed” devices like iPod, iPhone and iPad.
    – Apple has no alternative software for Adobe CS users.

  3. Any developer worth his or her salt would probably opt to use Apple’s SDK for the $99 per year fee and then use Adobe’s flash development products if it makes sense. All this is moot however since Adobe has no tools for mobile platform development. Also why would you not ,as a developer, develop for an echosphere that promises the most return on your investment?

  4. Nice try, Belmondo.

    1. Adobe has always put much more effort into Windows. That is nothing new.

    2. I know nothing of this.

    3. With Apple computers selling better than ever, yes, Apple is still a computer company. Just because they aren’t offering a shiny new update every six weeks doesn’t mean they are abandoning it. Also, aren’t Touches, iPhones and iPads running an OS X derivative?

    4. There are alternatives for Adobe’s Creative Suite, but they are not at the same level. This means there is a huge demand and some third-party will step up and create alternatives. Pixelmator is coming along nicely. There is Quark Xpress for page layout, and a few replacements for Illustrator. Also, if Adobe magically stopped any version of CS for the Mac, they would eliminate a critical amount of income. Adobe needs Apple far more than Apple needs Adobe in this regard.

    Facts beat FUD any day.

  5. Belmondo is right. Something will have to be done about the Adobe situation, for all the thousands of publishing, printing and photo people who have been loyally buying Macs since 1990.
    I’m putting off upgrading my Macs and Tiger system, in case it won’t work with my old-ish but stable Quark and Photoshop CS2, PDF Distiller and so on.

  6. R is absolutely correct. Forcing websites to re-format to suit Apple can readily be handled by large, mainstream corporations. It is the creative, and interesting, alternate sites initially constructed with Flash that Apple users can’t access. Ironic, huh? Apple was historically the creative “think different” group but now it has become the monolithic bully that is restricting growth and forcing others to conform to its model. I thought this used to be the domain of Small and Flaccid.

  7. I think you need to get off your high horse blaming Agencies all the time for leading ‘good hearted non profit organizations’. Charities have to take responsibility for commissioning work like this. The client signs off the brief,script,storyboard,pre prod,budget, finished film to air.
    10:10 deserve this mess.

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