iPad-ready non-Flash video explodes online

invisibleSHIELD case for iPad“26% of Web video is now iPad-ready,” Philip Elmer-DeWitt reports for Fortune. “[That’s] up from 10% four months ago, according to a new survey.”

“It comes from Mefeedia, a media search website that indexes video from a wide variety of sources — from CBS and ABC to YouTube and Hulu, some 30,000 sources in all,” Elmer-DeWitt reports.

MacDailyNews Take: Not all video is created equal. As Steve Jobs explained in his seminal Thoughts on Flash open letter, “YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.”

Elmer-DeWitt continues, explaining that according to the latest Mefeedia survey, “Most sites that support HTML5 will detect iPad users and switch to an HTML5-compatible format. News stories are a mixed bag. New ones are mostly available in HTML-5, but most of the older content has note yet been re-encoded.”

Full article here.

MacDailyNews Note: Lately, we’ve noticed that YouTube video that we embed in our pages — video that has always been Flash-only — is now detecting iPhone/iPod touch/iPad users and delivering HTML5 video. Well done, Google!


  1. Flash should die, if for no other reason than the fact that Adobe has always put out a shitty Mac plug-in and chose to not allocate the resources to fix it.

    Fah Q!!!

  2. The only problem with this is that most people are not looking at the BIG commercial sites for video content, with YouTube being the exception. Penetration into the Big sites is a start, but the majority of flash based video is located on medium visited sites. There is no penetration there, hence a problem still persists.

  3. I’ve noticed it. The New York Times, NHL.com and a few others I frequent have more Flash-free video.

    Let’s see what the landscape looks like in 6 months!

  4. @Snapper…

    Java works fine for that.

    The slides shows I made for my web site with Freeway Pro 5 (MooTools Suite plug-ins) all look great on my iPad.

  5. Adobe said let the people choose, and they are choosing.
    Before the iPhone and ipad, 90% of all web users were “locked in” to proprietary and poor desktop experience. Open source webkit and license free Html5 has set people free and open their eyes.

    Jobs to Adobe: “Let my people go”.

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