“Satoru Iwata, the Nintendo president, is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the ‘enemy of the future,'” NewsCore reports.
The company’s recent strategy centered on creating devices aimed not just at children and dedicated — generally male — gamers, but at the whole family. Two years ago, the company claimed it permanently altered the demographics of video games by raising the average age and the gender mix of gamers,” NewsCore reports. “Unfortunately, the very people it claimed as converts — high school girls and men aged between 30 and 40 — reported that they would rather have an iPhone than a DS in their pockets or handbags.”
Full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
I have an iPad now. What more do I need? Maybe a BlueTooth DDR mat…
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Playing with your wii is so juvenile.
What battle? They already FREAKING LOST! ahahaha
it’s better to have lived fighting and losing than to have died without even trying.
Always the same hyperbole. War! Enemy! i-whatever Killer! Sheesh.
The iPhone is a phone first, a gaming platform second and nearly all adults NEED a phone. And if you need a phone why not get an iPhone. In contrast; No one needs a DS. It does not do anything that anyone actually NEEDS. So in order to compete with the iPhone, Nintendo will have to add a feature or features that people need to have and that the iPhone lacks or does not do as well. Good luck with that!
@Eric24601
Nice!
Nintendo, take a note from Sega and bring your software to the iPad! Nintendo developed games have always been top notch and I will miss them as I would choose the iPad/iPhone over their hardware.
I say “good for you Nintendo.” Compete with Apple by creating products, not by issuing cowardly press releases like Adobe or Nokia.
Although personally I think their chances of winning are slim.
Another bullshit artist trying to get paid for their internal failures!
It’s starting to wreak around, someone get a plunger!
They lost their opportunity by not purchasing Palm when they had the chance. It’s time for them to start being like Sega, and release game titles for the major players.
C1:
You haven’t started stuttering have you?
)
Damn, apple has been breaking jaws all over the place. Soon the tech world will look like a zombie movie with Apple being the only live company walking.
They get it.
This could be great. Nintendo is one of the few companies that, in my opinion, can actually keep up with Apple, especially when it comes to innovation. I’ve always thought that Apple should purchase Nintendo because of their similar values regarding innovation, attention to detail, and making things “for the rest of us.” Two great, innovative companies under one roof would be amazing.
“Soon the tech world will look like a zombie movie with Apple being the only live company walking.”
“Brians!”
In addition to what I wrote before, Nintendo and Apple have similar histories. Both dominated their industries early, only to see it almost entirely evaporate, and then both reemerged stronger than ever.
So, on what front will this war be waged? Legal? Marketplace? The article more than implies marketplace. That’s fine with me. My son is 16, still loves his Wii and his iPod Touch, but couldn’t be bothered with a PS or a DS. Besides, my wife & I still control big money purchases in our family. (BTW, to us, $50 is a big money purchase. Why, that’s a week’s worth of gas for our cars, or a game for the Wii.) I suspect most others have the same arrangement even though the threshold for “big money purchases” will vary. In any case, I’m sure there will still be a market for Nintendo consoles & games, war or no war.
Most hatred is based on fear. A lot of companies seem to be really scared of Apple right now. Remember when we were all afraid of Microsoft? Fear of death, loss, losing…
Guys, there’s no such thing as The London Times.
Fox News at its best again
Morons
Pfft. Nothing to see here. Time for me to go back to playing Adventure on my Atari.
Zero
Number of games I purchased prior to iPhone
50+
Games purchased since iPhone
4
Games I play regularly
?
Games I will buy ion the future. Sucker for new apps! Even though I don’t play most of them. Luckily we have 4 iPhones and one iPod Touch in the family so they don’t go to waste.
@ Joe Henson
What about the Times that’s published in London? http://www.timesonline.co.uk/tol/news/
That’s what I like…
… cry havoc, and let slip the dogs of war!
Gad, Apple really knows how to piss off a lot of people! I guess when you are are like fire ants in their pants, they begin noticing.